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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

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New Study Shows Overwhelming Bipartisan Support for U.S. Federal Privacy Legislation

New Study Shows Overwhelming Bipartisan Support for U.S. Federal Privacy Legislation

A recent study conducted by Insights Association member companies Research Narrative and InnovateMR, on behalf of Privacy for America, reveals that nearly all Americans surveyed (92 percent) believe it is important for Congress to pass new legislation to protect consumers’ personal data, and a majority (62 percent) favor federal regulation over individual state regulations. Four out of five voters (81%) support a national standard that outright prohibits harmful ways of collecting, using and sh...
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U.S. Supreme Court Clarification of TCPA Autodialer Definition a Win for Insights Industry

U.S. Supreme Court Clarification of TCPA Autodialer Definition a Win for Insights Industry

The U.S. Supreme Court has clarified the definition of an autodialer in the Telephone Consumer Protection Act (TCPA). The case, in which the Insights Association had joined an amicus brief, potentially clears up decades of convoluted and conflicting rules and decisions from the Federal Communications Commission (FCC) and various courts that have tied legitimate actors in knots and fueled a deluge of class action litigation.
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DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

DHS Warning: Data Security Risks for Insights Businesses in Dealing with China

"Businesses expose themselves and their customers to heightened risk when they share sensitive data with firms located" in the People's Republic of China, "or use equipment and software developed by firms with an ownership nexus in the PRC, as well as with firms that have PRC citizens in key leadership and security-focused roles," especially for "data service providers and data infrastructure,” according to a new business advisory from the U.S. Department of Homelan...
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Wins for Insights Industry in Final 2020 COVID-19 Relief and Funding Package: Census; PPP Forgivable Small Business Loans; and Payroll Tax Credit

Presuming President Trump signs it into law, the omnibus package of coronavirus relief and Fiscal Year 2021 (FY21) appropriations includes important wins for the insights industry: (1) funding for the census; (2) the extension and expansion of forgivable loans for small businesses; and (3) the extension of the payroll retention tax credit.
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