Data Quality in the Spotlight at IA's Annual Conference - Articles



Data Quality in the Spotlight at IA's Annual Conference

Administrator | 20 Apr, 2023 | Return|

By Emma Nicolls, Marketing Specialist at EMI Research Solutions

Let’s take our insights poolside! The Insights Association’s Annual Conference takes place April 24-26 in beautiful Hilton Head, South Carolina. We’re excited to share an expanded agenda exploring emerging trends, quality advancements, experience management, behavioral research, and more.

Sparking the discussion will be renowned consultant Tom Goodwin, marketing expert and author Pepper Miller, and Screen Engine/ASI founder Kevin Goetz with his fascinating behind-the-scenes peek at testing Hollywood movies.

The Insights Association Data Integrity Initiative (DII) Council will be hosting a panel discussion titled, “Data Integrity: The Client Perspective”. In this session, attendees will hear directly from brand-side researchers about their biggest concerns for data quality. Additionally, the panel will discuss the importance of improving data quality and some new initiatives from the DII Council. The panel will be on Wednesday from 11:00-11:30AM featuring Brooke Reavey, Dominican University; Jamie Lussier, Travelers; Emily Saunders, Fidelity; and Vignesh Krishnan, Research Defender.

If you can’t wait for the panel, get to know the speakers and familiarize yourself with the discussion topics with these resources:

If you’ll be in Hilton Head for the conference, a few other great sessions to continue the conversation around data quality include:

  • Data Quality Today with Strategies for Elevating Insights | Tuesday at 12:20 p.m.
  • High Quality, Low Cost, Super-Fast – How to Get All Three When it Comes to Your Market Research| Tuesday at 4:15 p.m.
  • ChatGPT – What it Means for Market Research | Tuesday at 1:45 p.m.

We’re looking forward to the IA Annual Conference, sharing insights, driving innovation for market research, and soaking up some sun. Hopefully, we’ll see you there!

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