Smarty Pants market research and strategic consulting firm announced that it has added Fey Adebiyi to the organization as an analyst-level “Insights Whiz.” She supports all phases of custom research – from conceptualization and methods design to research fielding and analysis, to creation of final deliverables.

Her impact spans Smarty Pants’ leading healthcare, toy, and game, and retail clients.

Adebiyi joins Smarty Pants from Collage Group, a market research agency specializing in multicultural consumers. During her tenure at Collage Group, she applied her talents as a quantitative and qualitative practitioner and gained deep experience working with Fortune 500 companies across industries.
 

Adebiyi began her career as a financial analyst at Capital One. She later flexed her quantitative muscle as a credit and risk analyst at Aerotek – a recruiting and staffing agency. She held a position as a financial information systems analyst at Geico prior to making the transition to market research. Before earning her Masters in Analytics at American University’s Kogod School of Business, Adebiyi obtained a B.S. in Accounting from Salisbury University Perdue School of Business. She also holds a graduate certificate in Business Analytics from the University of Maryland Global Campus.

Commenting on Adebiyi’s hire, Smarty Pants EVP Alisha Snow states, “Fey is a gifted researcher who possesses an impressive academic pedigree, deep business and analytics experience, and great consumer instincts. She’s a curious and passionate collaborator who sparks a ‘wow’ among everyone lucky enough to work with her. We are thrilled she has joined the Smarty Pants team.” Adebiyi adds strength to Smarty Pants’ growing Maryland-D.C. talent roster. She is based in Baltimore.