RSB Insights & Analytics, a leading global consumer insights and analytics agency, announced a series of strategic leadership appointments as part of its ongoing organizational evolution. These enhancements are central to the company's comprehensive strategy aimed at scaling global operations, driving innovation, and delivering high-impact, data-driven solutions to international clients.
As RSB Insights & Analytics continues to expand its footprint across key markets, the company is aligning its exceptional talent into focused strategic pillars to strengthen its core, sharpen business alignment, and accelerate decision-making.
“The market research and consumer analytics landscape is shifting faster than ever. By centralizing our talent into focused regional and analytical pillars, we are empowering our teams to lead the charge in AI integration and deep-tech insights,” said Rasik Mhatre, Founder of RSB Insights & Analytics. “These appointments reflect our foundational promise: to remain an agile, client-centric, and highly specialized partner that global clients can rely on for rapid, high-impact growth.”
The new leadership appointments include:
Vidya Sen – Chief Executive Officer, India, SEA, MEA: In this expanded role, Vidya Sen will drive the company’s delivery, operational depth, and local innovation across India, Southeast Asia, and the Middle East & Africa. Her proven track record in client relationship management and strategic execution at companies including NIQ, Ipsos and Nielsen, will be instrumental as the company scales its capabilities in these vital growth markets.
Vidyotham Reddi – Chief Analytics Officer: Stepping into this critical position, Vidyotham Reddi will spearhead the company’s pure-play and big data analytics engine. Under his leadership, global enterprise clients will receive more customized, high-impact analytics solutions powered by cutting-edge data science and AI-driven insights. Based in the US, he brings expertise from past strategic brand-side data and analytics roles at General Mills, MARS, AT&T and at Nielsen serving the Kraft biscuit division.
Bernice Klaassen – Senior Director, EU: Bringing extensive industry experience to the team, Bernice Klaassen will lead growth initiatives across Europe. His expertise in AI-based solutions and online communities will enhance data quality and deliver innovative research frameworks for European clients. Before establishing a sustainability-focused research practice in Europe, Klaassen held senior brand-side insights roles at Citi in Singapore. Previously, he led the digital practices for Ipsos, Kantar, and TNS in Singapore and Hong Kong.
These leadership appointments signal a strategic pivot toward a more agile, client-centric structure. By centralizing our expertise into focused pillars, we are accelerating our ability to harness cutting-edge AI and advanced technology to deliver rapid, data-backed innovation and personalized solutions that directly address the complex, fast-changing requirements of our global partners.