HumanListening has launched EVE Qual Pro, a Qualitative AI tool designed for researchers and agencies that want speed and scale without sacrificing methodological rigor.
While AI has made qualitative research faster and more accessible, much of the market has focused on conversation over craft. EVE Qual Pro is built differently, embedding proven qualitative techniques such as laddering, projective methods and storytelling directly into Qual AI conversations generating superior data for human and AI analytics.
Key capabilities include:
• Researcher-in-control interview design: Define objectives, sequencing and tone, with customizable probes, prompts and laddering.
• Methodologies library and templates: Choose from proven qual methodologies or customise and build your own proprietary template library.
• Integrated analytics: Move from interview output to insights in seconds with automated text analytics tools to understand emotionality, cause and effect, sentiment and more.
EVE Qual Pro is available now in the HumanListening platform. To learn more, register for the upcoming Greenbook Tech Showcase on May 6 or contact their team.