CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that New York-based Ipsos US has been certified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics. ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented, and error-free methods of conducting and managing research projects.
For ISO 20252 certification purposes, Ipsos US comprises the following legal entities: Ipsos US, Ipsos Insight, LLC, which includes US service lines including Healthcare NA; Ipsos Interactive Services, responsible for US online and offline operations; and Ipsos Interactive Services LP, which consists of its Canadian online and offline operations teams, that also manage U.S. projects.
This certification covers Sampling, including access panels; Fieldwork, quantitative or qualitative using fieldworkers or moderators; Digital Observation, online passive methodologies such as device monitoring or website analytics; Self Completion, offline and online data collection; and Data management and processing in accordance with Annexes A, B, D, E and F of ISO 20252:2019.
"At Ipsos, we've always been committed to delivering the highest quality insights to our clients. ISO 20252:2019 certification is a demonstration of our dedication to excellence and innovation in market research,” says Mary Ann Packo, CEO of Ipsos in North America. “It not only validates our robust methodologies and processes but also aligns perfectly with our vision of being a trusted partner in helping our clients navigate an increasingly complex world. We're proud of this achievement and excited to continue our tradition of research excellence for our clients.
About CIRQ
A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252 and ISO 27001. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems regarding certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.