Adience, a business-to-business (B2B) marketing research agency founded in New York City, today announced the opening of its London office.

The agency was launched in June 2020 to fill a void in the research agency landscape by offering a more agile and collaborative approach to conducting B2B marketing research.

In the two years since it launched, Adience has developed an impressive roster of B2B brands in the US, UK, and Europe. Today’s announcement is designed to ensure it can better support its existing UK clients and enable further growth.

Adience has hired James Keeling into its expanding UK team to support this growth.

James, who will be joining the team as a Vice President, brings 14 years of B2B research and consulting experience from his time working at award-winning agencies Circle Research, Savanta, and BPRI.

“As Adience continues to grow its footprint in the UK, we are delighted to add such amazing talent to the team,” says Chris Wells, Managing Director at Adience. “We’re no strangers to the UK market and are excited at the opportunity to work with new clients across the UK.”