Brandtrust and Protobrand Announce Strategic Partnership to Amplify Human Truth with AI

Strategy and insight consultancies Brandtrust and Protobrand have announced a strategic partnership aimed at amplifying the impact of Human Truth through the power of AI.

Building on their shared roots in the applied social and behavioral sciences, the collaboration between the two companies will create a complete and complementary suite of solutions for clients that is uniquely able to deliver game-changing insights and drive business success. 
 

Through this partnership, Protobrand will be able to offer Brandtrust’s immersive qualitative methodologies, including 1:1 Emotional Inquiry® and online qual-at-scale Narrative Inquiry. Brandtrust’s strategic expertise, including brand, culture and customer experience strategy, will allow Protobrand to provide its clients with more comprehensive solutions.
 

Similarly, Brandtrust will benefit from Protobrand’s extensive AI-powered quantitative capabilities, including brand tracking, jobs-to-be-done innovation, and concept illumination. Through this partnership, Brandtrust will enhance the scale, efficiency and broad applicability of its services to maximize the impact of Human Truth.

Anders Bengtsson, Founder and Chairman of Protobrand, expresses enthusiasm about the partnership, stating, “Protobrand and Brandtrust share a common mission of empowering our clients with Human Truth. This collaboration will be a powerful synergy that leverages both companies’ strengths, providing clients with insights that transform their businesses.”

Daryl Travis, Founder and Chairman of Brandtrust, echoed this sentiment, saying, “We are excited to enter into this strategic partnership with Protobrand. Through our combined experience and innovative approach to Human Truth, we are poised to deliver exceptional value and drive impactful results for our clients.”

For more information about the companies, visit www.protobrand.com and www.brandtrust.com.