By continuing to invest in cutting-edge technologies, Borderless Access aims to deliver tech-enabled advanced insights solutions to meet the evolving challenges of the market research industry. To that end, the company announced the appointment of Srihari Udugani as Vice President - Technology and Innovation. With over 18 years of expertise in enterprise software development, cloud computing, and AI, Srihari’s leadership will play a crucial role in elevating the company’s technology-driven market research capabilities.

“We are excited about the future with Srihari on board and look forward to the transformative impact of his contributions,” says Ruchika Gupta, CEO, Borderless Access.

In a rapidly evolving business environment, CXOs and decision-makers need more than traditional data—they need real-time, predictive consumer insights that can guide strategic actions and navigate complex markets. Borderless Access has been at the forefront of this transformation, using AI and ML to deliver smarter, faster, and highly reliable insights to global clients. The company’s commitment to technology is further illustrated through its recent initiatives, including the GenAI presentation at Quirk’s New York, which showcased innovative strategies for harnessing trailblazing technologies in market research by research managers.

The company aims to be a trusted partner for CXOs seeking faster, more reliable, and innovative data solutions.