The membership of the Insights Association has approved the following individuals to serve two-year terms on IA’s Board of Directors, beginning January 1, 2025:
Dyna Boen, Managing Director, Escalent (pictured at left)
Lisa Gudding, President, Strategic Growth, Ipsos (center)
Alex Hunt, CEO, Behaviorally (right)
The terms of outgoing Directors Camille Nicita of Human8, Lauren Demar of Ipsos, Jim Lane of The Directions Group, and Michelle Gansle of McDonald's, will end on December 31, 2024. The Insights Association Board and staff thank them for generously volunteering their time and providing astute guidance and assistance with many important initiatives.
The Directors noted above join the following on the 2025 IA Board:
OFFICERS:
• Chair: Jackie Chan, Head of Research, Business Messaging, Meta
• Chair-Elect: Terrae Schroeder, Head of Insights & Analytics, Heartland Food Products Group
• Treasurer: Tyler McMullen, CEO, MarketVision Research
• Secretary: Alice Butler, Senior Vice President, M/A/R/C Research
• Past Chair: Scott Baker, Senior Vice President, Fieldwork
DIRECTORS AT LARGE:
• Scott Beizaie, SVP, General Counsel, Material+
• Jill Donahue, Director, Brand Insights, Nestlé Purina North America
• Kai Fuentes, CEO, Ebony Marketing Systems
• Katie Gross, President, Suzy
• Barry Jennings, Director, Cloud + Commercial Business Planning Insights, Microsoft
• Jing Mertoglu, Global VP Insights and Analytics, Suntory Global Spirits
• Tchicaya Ellis Robertson, Founder, TRIBE Insights
Additionally, IA welcomes David Boyd, Chief Operating Officer, Insights North America, Kantar, who will serve in an ex-officio capacity.
At Insights Association, Board Directors are nominated via a call for candidates from the Nominating Committee. They are chosen by the Board based on their experience and IA’s strategic goals and approved by the membership using an online approve/do not approve vote.
Board Directors are charged with representing the interests of the membership, encouraging participation in the programs established by the Board, and undertaking strategic and long-term planning for the Association.