Articles

A look at how AI-driven analysis can unintentionally silence underrepresented voices by prioritizing dominant trends.

March may have arrived like a lion for the public policy interests of the insights industry, but it sure isn’t departing like a lamb. The Insights Association faced challenges on multiple advocacy fronts this month, including: minors’ privacy legislation in Congress; the slow-burn impact of a recent under-the-radar European law; burgeoning concerns about contracts and terms regarding artificial intelligence and how they impact client data; changes to the 2026 Census Test threatening to make it...

As we mark the beginning of spring, we check in with global insights leaders to find out three things that should be cleaned out and three innovations to cultivate to drive success.

The Insights Association warned that proposed changes to the 2026 Census Test, a huge piece of preparations for the 2030 Census, will make it a huge waste of resources that undermines an accurate headcount of the U.S. population.

Behind the spectacle sits something far less visible but far more consequential: preparation.

From Capitol Hill to state legislatures across the country, policymakers are advancing sweeping proposals that could reshape the legal and regulatory landscape for the insights industry. In February, debates over kids’ and teens’ privacy, federal data security enforcement, and the future of comprehensive privacy legislation took center stage in DC, while new developments surrounding the 2030 Census, artificial intelligence, and telephone research signal significant compliance and operational i...

The Insights Association recently discussed the proposed changes to the 2026 Census Test and its negative impact on preparations for the 2030 Census.

In the spirit of Valentine's Day, global market research leaders show their affection for what's not getting enough love and attention.

The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.