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The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.

The U.S. House of Representatives is poised to pass a compromise Fiscal Year 2026 (FY26) funding package by January 8, 2026, including money for the Census Bureau, that would stave off another government shutdown. The “minibus” bill excludes a provision opposed by IA that would have been detrimental to the decennial census and American Community Survey (ACS).

As 2025 ended, the Insights Association reflected on a year of sustained advocacy victories and ongoing challenges across consumer privacy, data security, artificial intelligence, taxation, and more policy issues directly affecting the insights industry. This final Fighting for You update of the year highlights where we successfully held the line, where new risks are emerging, and how your support positions us to continue the fight in 2026.

Building what it calls an Insights Operating System, the company is reimagining how organizations access, activate, and act on insights

Global insights leaders share their thoughts on what aspects of technology most excite and concern them heading into 2026.

True, sustainable brand growth comes from understanding what’s bringing consumers to shop in your category in the first place: a concept known as Category Entry Points (CEPs).

The brands that will win in this next era won’t be those that master the newest hacks or discover hidden prompt exploits. They will be those that build a deep reservoir of trust and authority—digitally, contextually, and narratively.

Global leaders weigh in...

In between all the raking of leaves, the Insights Association continued its vigorous advocacy on the most pressing legislative and regulatory issues shaping the U.S. insights industry, from evolving state privacy frameworks to emerging artificial intelligence restrictions and even challenges to the census. November’s update highlights where IA is pushing back, pushing forward, and protecting your ability to conduct responsible, effective research.