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IA Responds to President on the 2030 Census

IA Responds to President on the 2030 Census

The Insights Association responded to President Donald Trump’s call for “a new and highly accurate census” by urging the White House to fully fund the 2030 Census.

On August 7, 2025, President Trump posted on TruthSocial that, “I have instructed our Department of Commerce to immediately begin work on a new and highly accurate CENSUS based on modern day facts and figures and, importantly, using the results and information gained from the Presidential Election of 2024.

Howard Fienberg, Senior VP Advocacy for the Insights Association, a nonprofit association representing the market research, insights and analytics industry, responded that, “We look forward to working with the President to fully resource a great 2030 Census. Of course, preparations are already well underway, with the first field testing in six sites across the country in 2026. It takes a whole decade to research, develop, field and process a complete and accurate count of the U.S. population.”

He also pointed out that, “if the President meant to suggest a mid-decade census, it is important to note that (1) the Census Bureau doesn’t have enough personnel to pull off a mid-decade census and (2) existing law prohibits a mid-decade census from being used for redistricting or apportionment of Congressional districts.”

Finally, Fienberg said, “We look forward to learning more about the ‘modern day facts and figures’ and other details referenced by the President, which sound like they would be valuable to inform any efforts to improve the decennial census.”

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