Articles

The Insights Association warned that proposed changes to the 2026 Census Test, a huge piece of preparations for the 2030 Census, will make it a huge waste of resources that undermines an accurate headcount of the U.S. population.

Behind the spectacle sits something far less visible but far more consequential: preparation.

From Capitol Hill to state legislatures across the country, policymakers are advancing sweeping proposals that could reshape the legal and regulatory landscape for the insights industry. In February, debates over kids’ and teens’ privacy, federal data security enforcement, and the future of comprehensive privacy legislation took center stage in DC, while new developments surrounding the 2030 Census, artificial intelligence, and telephone research signal significant compliance and operational i...

The Insights Association recently discussed the proposed changes to the 2026 Census Test and its negative impact on preparations for the 2030 Census.

In the spirit of Valentine's Day, global market research leaders show their affection for what's not getting enough love and attention.

The Insights Association, the leading nonprofit organization representing the U.S. market research, insights and analytics industry, joined with more than 40 organizations in calling for temporary federal preemption of artificial intelligence regulation at the state level.

As 2026 got underway, high-stakes battles extended beyond the football field as the Insights Association's advocacy blitz deployed on a fast-moving play-action package of federal and state privacy legislation (some helpful, some terribly harmful), emerging AI regulation, census funding and policy battles, and more. We’re highlighting where IA is shaping legislation and regulation to champion the insights industry at a critical moment on the policy calendar.

The U.S. House of Representatives is poised to pass a compromise Fiscal Year 2026 (FY26) funding package by January 8, 2026, including money for the Census Bureau, that would stave off another government shutdown. The “minibus” bill excludes a provision opposed by IA that would have been detrimental to the decennial census and American Community Survey (ACS).

As 2025 ended, the Insights Association reflected on a year of sustained advocacy victories and ongoing challenges across consumer privacy, data security, artificial intelligence, taxation, and more policy issues directly affecting the insights industry. This final Fighting for You update of the year highlights where we successfully held the line, where new risks are emerging, and how your support positions us to continue the fight in 2026.

Building what it calls an Insights Operating System, the company is reimagining how organizations access, activate, and act on insights