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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: AdministratorReturn

Removing the Stuffing from Research

Administrator
11/16/2022 9:01:00 AM

One of the mainstays at the Thanksgiving table is always stuffing. And whilst it's a delicious component of the family meal, you can have too much of it…likewise, “stuffing” can drain the efficacy and efficiency from market research.

The Market Researcher’s Quest for Survey-Taker Engagement

Administrator
11/6/2022 10:33:00 AM

Our objective has not waivered - to get a representative sample of the population we wish to study. Yet, the environment around us has changed drastically and so has the way we interact with people. Sponsored content from Dynata

Insight Tricks & Treats

Administrator
10/31/2022 9:07:00 AM

Halloween, like market research, has some scary elements, but there are also a lot of fun aspects that can deliver tremendous value. Hear from insights leaders from around the globe...