Articles

Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: AdministratorReturn

Member Spotlight: Adience

Administrator
2/5/2023 9:15:00 AM

IA spent some time with Managing Director Chris Wells to learn more about the B2B research specialist.

Member Spotlight: Beall Research

Administrator
1/28/2023 9:33:00 AM

On the 20th anniversary of her company's founding, Anne Beall talks about the evolving concept of fulfilling consumers' emotional needs, MR's data quality issues, future plans, and much more.

Administrator
1/23/2023 12:59:00 PM

To deliver the insights at the speed and relevance required by the business to stay competitive, company's central insights and analytics functions need to modernize—quickly.

Member Spotlight: Smith Hanley Associates

Administrator
1/23/2023 12:18:00 PM

We recently sat down with the leadership team of Smith Hanley Associates, leaders in the placement of consumer insights professionals, to learn more about the company and their perspective on the industry for 2023.

Member Spotlight: Metronet

Administrator
1/11/2023 2:20:00 PM

We sat down with Woody Youngs to learn more about the Evansville, IN, fiber-optic telecommunications services provider and its insights department.

Administrator
1/7/2023 12:15:00 PM

MR must offer a positive respondent experience to get reliable responses and draw solid conclusions. The EMRBI model can help.

Brands Doing It Right: Focusing on What Customers Value Most

Administrator
12/19/2022 11:20:00 AM

Since the plight of the pandemic, customer goals have shifted, and their needs are more complex and multi-dimensional. As a result, consumers have different expectations of brands today.

What do you see in '23?

Administrator
12/14/2022 1:40:00 PM

In an attempt to predict what 2023 has in store for us, Crispin Beale sat down with two dozen innovators and leaders in the insights profession, from all around the world.

High Demand for Luxury Travel Continues Unabated

Administrator
12/9/2022 8:51:00 AM

The Olinger Group identifies luxury travel trends among household income levels and across industries in time for the holiday travel season.

Successful Selling Starts with the Right Mindset… How’s Yours?

Administrator
12/2/2022 7:44:00 AM

Rather than pitch a sales prospect on everything you have to sell, work with them to understand their needs, their challenges, and their goals. Here's some help to get you in the right mindset...