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IDEA Council

The Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council works to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.  

The work of the IDEA Council is structured on four pillars: Inclusion, Diversity, Equity and Access. For each, there are initiatives aimed at improving both the Profession and the Research. 

To make advancements within the insights profession, work will include: Building a common and current lexicon, hosting community dialogue, expanding representation of marginalized groups at organizations and events, supporting education and career advancement, developing pay and organizational diversity and career advancement metrics and benchmarks.

To help ensure truly representative research and mitigate bias within insights and analytics work, there will be cultural competency and literacy education, establishment of sampling and holistic insights best practices, and work to build long-term engagement with research participants in underserved populations. IA member companies are invited to pledge their support for these initiatives.

Companies with greater gender, racial, and ethnic diversity, including in their leadership ranks, outperform their peers – so, these efforts stand to provide real, tangible benefits to IA members. The Council's work also will help business, government, and the media by increasing the volume of accurate and trustworthy information to fuel discussion, understanding and decision making.
 

Scott Backer  

Scott
Baker

Senior Vice President, Client Solutions
Schlesinger Group

  Khary Campbell  

Khary
Campbell

Assistant Vice President - Research & Innovation
L'Oréal

Jackie Chan  

Jackie
Chan

VP, Head of Research & Analytics
Prudential Financial

  Dawn_Christian  

Dawn
Christian

Senior VP of Inclusion & Diversity
GCI Health

Melanie_Courtright  

Melanie
Courtright

CEO
Insights Association

  Shannon Danzy  

Sherri
Dansby

Market  Research Manager
Blue Cross Blue Shield of Michigan

Shannon_Danzy  

Shannon
Danzy

Principal
danzy consults; QRCA

           

  Carlos_Garcia  

Carlos
Garcia

President
Garcia Research

Alfred_Ishak  

Alfred
Ishak

Senior Director, Development & Planning
Gongos

  April_Jeffries  

April
Jeffries

Global President
Ipsos

Damon_Jones  

Damon
Jones

Vice President, Telephone Operations,
Burke, Inc.

  Heather_Magaw  

Heather
Magaw

Vice President, People &
Culture, Chadwick Martin Bailey

Bianca_Pryor  

Bianca
Pryor

Vice President,
BET Networks

  Tchicaya_Ellis_Robertson  

Tchicaya Ellis
Robertson

Senior Thought Leadership Principal
Accenture

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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