Insights & Analytics Market Report

THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

U.S. Insights & Analytics Market Growth SLOWS TO 7.6%

THE DEFINITIVE INDUSTRY DATA SOURCE FOR BENCHMARKING

Lists Revealed: Top 50 Insights and Analytics Companies & the Top 25 List of IA Member Companies.

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Members: free / non-members: $199

CELEBRATING 50 YEARS OF THE TOP 50

2024 marks the 50th anniversary of the Top 50 U.S. Companies List!

Founded in 1974 by Jack J. Honomichl, the U.S. Insights & Analytics Industry Report (Formerly known as The Honomichl Report) has long been the industry standard for annually documenting U.S. market sizing and patterns in the business of marketing research.

Why use the U.S. Insights & Analytics Industry Report?

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Understand how the insights and analytics industry in the U.S. is performing and why
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Follow how different industry
segments contribute to the industry’s health and perform against each other
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Discover how your company measures up against similar companies based on U.S. revenue

A Preview of What's Inside

+14.3%

U.S. Industry Growth in 2022

______

+12.9%

$26.2 billion

U.S. Digital Data Analytics segment growth and
revenue in 2023

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+7.6%

U.S. Industry Growth in 2023

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+3.7%

$26.2 billion

U.S. Digital Data Analytics segment growth and
revenue in 2023

______

The U.S. Insights & Analytics Industry Report is published by the Insights Association and has been developed in partnership with the Master of Science in Marketing Research & Analytics Program at Michigan State University, Outsell, Inc., an independent analyst, and ESOMAR, a global professional association for market research and insights. Articles were authored by Michael Brereton, a professor at Michigan State University’s Eli Broad College of Business and the founder of Cambiar, Simon Chadwick.

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