The Link Group (TLG), a strategic full-service market research consultancy, announced a refreshed brand designed to better reflect how the firm works with clients: leading with humanity in their approach, adaptability and passion in their work, and deeply committed to helping leaders feel prepared and confident in the decisions they make. The evolution includes a modernized logo, a dynamic new color palette, and a fully redesigned website.
When asked about the vision behind the rebrand, Raja Gupta, Managing Partner at The Link Group said, “Clients often tell us that working with The Link Group feels easy because we are a partner who understands them and their needs. They feel understood, supported, and prepared to engage their stakeholders with confidence. This refresh simply puts a clearer expression around that, so our brand reflects the humanity, partnership, and passion our teams bring to every engagement.”
The new brand identity is now live across all company platforms. The website gives a clearer, more authentic expression of what it feels like working with The Link Group, featuring case studies showing how the firm thinks. A refreshed blog dives deep into how insights are built to hold up in real conversations and real decisions. And a refined LinkedIn and Instagram presence highlights their collaborative and mentorship-driven culture.
The Link Group’s mission hasn’t changed: to help leaders make better decisions and bring others along with them. The refreshed brand reflects that commitment clearly and consistently, from first impression through final deliverable.
To explore the new brand identity and learn more about The Link Group's work, visit TLG.com.