Global behavioral research leader EyeSee has strengthened its capabilities by entering into a strategic partnership with Veylinx, a like-minded behavioral insight agency offering transactional research solutions with a specific application in innovation workstreams.
The partnership supports EyeSee’s ambition to further strengthen its behavioral capabilities and facilitates Veylinx to bring a broader behavioral offer to its clients. As a global behavioral research expert, EyeSee primarily uses scalable tech-driven behavioral methods to capture predictive consumer insights for shopper, advertising, innovation and e-commerce optimization. Veylinx’s unique transactional approach, based on the Nobel Prize-winning Vickrey auction, expands EyeSee’s behavioral toolkit with a cost-competitive methodology of unparalleled predictive power.
Joris De Bruyne, CEO of EyeSee: “Our clients are increasingly looking for scalable behavioral research solutions for a more nuanced and predictive consumer understanding. Ever since its conception, EyeSee has been offering a mixed methods approach, combining scalable behavioral capabilities with conventional research practices. Adding Veylinx’s unparalleled transactional solutions in the mix, we can now offer an even stronger portfolio of behavioral research solutions.
Veylinx specializes in behavioral research using a ‘skin in the game’ approach. The company offers consumers the opportunity to commit their own money on products and ideas using a Nobel prize-winning Vickrey auction model. Veylinx delivers unparalleled insights into optimal pricing and positioning questions as well as determining volume potential. Veylinx can now also benefit from EyeSee’s advanced and scalable behavioral methods such as Eye Tracking, Emotion Recognition, and the recently launched AI-driven Predictive Eye-Tracking to optimally service its clients.
Rainier van Rietschoten, CRO of Veylinx, adds: “We are excited to step into this partnership with EyeSee. EyeSee and Veylinx are both pioneers in behavioral science. Each company has its own unique approaches and it is remarkable to see how complementary the solutions are. This strategic partnership will be a great way to deliver more value to both our clients.