Radius Global Market Research, a leading global market research and insights firm, announced its acquisition of Strive Insight Limited, a London-based agency. The acquisition, effective immediately, expands the global reach and resources of both companies. Strive will maintain its UK offices and the current management team will remain in place in the new structure. Financial details were not disclosed.

The acquisition strengthens the suite of qualitative and quantitative offerings of both firms while broadening global reach to provide clients with an enhanced range of insight and consulting capabilities. 

The Radius Brand Growth Navigator aligns with Strive Insight’s problem-solving philosophy to support the overall brand health of clients, the company stated.  Radius delivers research insights within an activation-focused framework that enables their clients to optimize strategic plans to maximize return on investment. The Strive team are professionally trained in management consulting techniques to turn insight into compelling brand opportunities. 

Clients, employees, and investors of Radius and Strive Insight will experience a smooth integration of their operations, with a focus on enhanced offerings to clients and enriched research opportunities globally.

“Our growth strategy is focused on identifying key partnerships that help us deliver an expanding set of capabilities to the global brands we serve,” said Chip Lister, Managing Director of Radius. “Strive Insight’s commitment to quality research and strategic thinking along with its data capabilities and consultative practice, aligns ideally with our client offering.”

“We have found in Radius a partner with a mindset similar to ours,” said Paul Thomas, Director of Strive Insight. “Our experienced team is focused on delivering clear opportunities that drive client brand growth. This expansion provides an opportunity to further enrich our capabilities and achieve even stronger results for our clients across the globe.” Radius and Strive will provide additional details about the merger to clients and partners, and are expecting a smooth transition.