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The US Insights & Analytics Trade Association

Your Professional Body for Ethics, Advocacy, and Information about All Things Insights & Analytics

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The Insights Association (IA) champions, protects, and creates demand for the ever-evolving insights and analytics industry by promoting its indisputable role in driving business impact. Every dollar earned is reinvested in maintaining quality standards, legal and business advocacy, education, certification, and member support, fostering an environment where all can flourish. IA is your professional home, providing invaluable membership for agencies, brand-side departments, and individuals involved in generating and implementing insights or analytics.
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The Corporate Researchers Conference (CRC) was developed for client-side insights leaders and practitioners committed to advancing the profession.

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Protecting Access to U.S. Federal Data Important to the Insights Industry

Howard Fienberg 2/11/2025

Government Affairs

The Insights Association, the leading nonprofit association representing the market research and analytics industry, joined a letter to Congressional leaders today opposing recent removals of federal data from government websites, including the U.S. Census Bureau, and urging that public data access ...
IA Statement on Confirmation of OMB Director Russ Vought

Howard Fienberg 2/6/2025

Government Affairs

The Insights Association, the leading nonprofit organization representing the market research and analytics industry, issued a statement welcoming the U.S. Senate confirmation of Russ Vought to be director of the Office of Management and Budget (OMB).
Fighting for You: January 2025 Legislative and Regulatory Update

Howard Fienberg 1/30/2025

Government Affairs

The insights industry began the first month of 2025 with an eye on a comprehensive federal privacy law, the potential organizing of research subjects into labor unions, legal guidance on artificial intelligence in Oregon, and how insights firms should respond to legal subpoenas for research-related ...