Ignite: Data Quality | April 21 | Hoboken, NJ
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Hoboken, NJ | April 21, 2026

Data Quality

At this event, we'll examine the most pressing threats to data integrity today and explore how we all can work together to produce valid, reliable, and defensible insights.

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The success and credibility of the insights and analytics industry depend on a single, foundational principle:
DATA QUALITY.

This event will move beyond problem statements to practical, actionable solutions that can be applied across the research lifecycle – from sourcing and survey design through fieldwork, analysis, and reporting.

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Schedule

We kick off with Breakfast at 8 a.m. Sessions begin at 9. We'll conclude with a reception from 5-6 p.m. Specific session details will be announced soon. 
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Presenters

Hear directly from insights leaders and outside experts pioneering innovation and data quality improvements at every stage of the insights process.
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Partners

Connect with sponsoring companies taking a leadership role in the effort to improve data quality.
Agenda Highlights

This Takes All of Us

When data quality erodes, decision-making suffers, trust breaks down, and the impact is felt across the entire ecosystem – brands, agencies, sample providers, technology platforms, and respondents alike.

Get Real Solutions to Most Critical Problems

We'll address issues from across the research lifecycle – from sourcing and survey design through fieldwork, analysis, and reporting. 

Why Attend

Filled with the highest-rated submissions received via our industry-wide call for presentations, the agenda will focus on such topics as:

  • Defining Research Objectives & Selecting Methodologies: How corporate researchers play a pivotal role in setting the course for a successful project
    Sampling & Representation: Bias, fraud, duplicate and professional respondents, blended and non-probability samples
  • Participant Experience & Engagement: Survey design, incentives, engagement, screening, and respondent burden
  • Fraud, Disengagement & Risk Prevention: Detection methods, quality controls, and balancing rigor with experience
  • Participant Identity & Authentication: Verifying respondents while respecting privacy and regulations
  • Automation, AI & Data Quality at Scale: Where AI improves quality—and where it introduces risk
  • AI Training Data, Data Reuse & Consent: Governance, consent integrity, and downstream impact of poor data
  • Data Accuracy, Bias & Mitigation: Identifying and correcting inaccuracies across design, fieldwork, and analysis
  • Non-Survey Data & Integrations: Strengths, limitations, and validation of alternative data sources
  • Standards, Transparency & Accountability: Industry standards, disclosure, and shared responsibility

Register Now for The Lowest Rates

This intimate setting ensures every voice is heard and every conversation matters.

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Corporate Department

Professional Package

$0

Corporate Department

Standard Member 

$495

Corporate Researcher

Non-Member

$795

Provider | Supplier

Member
$495

Provider | Supplier

Non-Member
$795

Educator | Student

Seeking Employment

$325

Who Attends

This event is relevant for anyone responsible for producing, evaluating, or acting on research and data, including:

  • Client-side insights and analytics leaders

  • Research and consulting agencies

  • Sample, panel, and data collection partners

  • Methodologists, data scientists, and technologists

  • Professionals working across qualitative and quantitative research

Together, let’s raise the bar for data quality and for the businesses and decisions our industry supports.


The Venue

This event will be held at the Stevens Institute of Technology
1 Castle Point Terrace, Hoboken, NJ 07030

Blessinger - 4th Floor of the Hall Building

Here are hotel options in the area

Crown Plaza

The W Hoboken

225 River St.
Hoboken, NJ 07030

201-253-2400
5 minute walk from the venue

Sheraton Lincoln Harbour Hotel

500 Harbor Blvd
Weehawken, NJ 07086
201-617-5600
10 minute drive to the venue

Hyatt Regency Jersey City on the Hudson

2 Exchange Pl.
Jersey City, NJ 07302
201-469-4500
15 minute drive to the venue

Why Attend?

Ensure that you and your team are equipped with the knowledge, tools, and connections to meet the growing demand for accurate, trustworthy, and decision-grade insights. 


Register Now

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