Fair Response, a new entrant in marketing research and consumer insights solutions, announced a strategic partnership with Research Defender, a leading provider of anti-fraud and respondent quality technology for the insights industry. Through this collaboration, Fair Response will leverage Research Defender’s advanced fraud detection and identity verification tools to strengthen the integrity of its flagship Fair Opinions panel.
The integration of Research Defender’s technology marks a key step in Fair Response’s ongoing commitment to delivering authentic, reliable, and high-quality research data to its clients. The partnership will help proactively identify fraudulent activity, eliminate duplicate or automated responses, and ensure that only verified, engaged consumers participate in the Fair Opinions community.
“Data quality is the foundation of everything we do at Fair Response,” said Matt Gershner, CEO and Co-Founder of Fair Response. “Our partnership with Research Defender reinforces that commitment by adding an extra layer of security and confidence to the insights we deliver. Protecting the integrity of the Fair Opinions panel ensures that our clients and partners continue to receive data they can trust.”
Patrick Stokes, CEO of Rep Data, owner of Research Defender, added: “We’re thrilled to support Fair Response in their mission to raise the standard for respondent quality. By integrating our fraud prevention solutions, Fair Response is demonstrating leadership in protecting researchers and their clients from the growing threat of survey fraud.”
The Fair Opinions panel — a growing home to thousands of trusted respondents across the United States—serves a diverse range of research initiatives from consumer product tests to brand perception studies. The partnership with Research Defender will help Fair Response scale responsibly, ensuring every opinion collected reflects genuine human insight.
For more information about Fair Response and the Fair Opinions panel, visit www.fairresponse.com.