Angus Reid Group, a market research and public opinion polling agency, announced the appointment of LP Porter (pictured at left) as Vice President of Qualitative Services and Ben Hudson (right) as Vice President of Marketing.
LP brings over 15 years of expertise in qualitative research, having worked with global brands like Coca-Cola, Procter & Gamble, and Amazon. Their experience in ethnographic research, focus group moderation, and in-depth interviews has played a pivotal role in shaping product innovation, marketing strategies, and brand development. At Angus Reid Group, LP will lead the integration of innovative qualitative research into every aspect of the company’s offerings; ensuring clients benefit from a seamless combination of quantitative and qualitative insights.
“Adding LP to our team allows us to bring an even deeper level of trust and confidence to the insights we deliver,” said Angus Reid, CEO of Angus Reid Group. “Their expertise ensures that the human stories behind the data are front and center, allowing our clients to make decisions with both clarity and conviction; a truly comprehensive level of service that sets us apart in the industry.”
Ben Hudson, a recognized leader in marketing strategy and brand development, joins as Vice President of Marketing. Previously, Ben led the go-to-market team for Rival Technologies, one of North America’s most innovative research technology companies, and held a senior role at Vision Critical (now Alida) as the editorial director responsible for content development, executive communications, and brand. Ben’s track record of building award-winning marketing campaigns and high-performance teams will help propel Angus Reid Group’s strategic marketing initiatives and support its ambitious growth goals.
“Ben’s marketing leadership comes at a critical moment in our growth story,” added Reid. “His ability to build consensus and deliver word-class content will amplify the trust and confidence clients place in our research. Ben is deeply committed to championing the quality and integrity of the work we do, helping to highlight the critical importance of clean, confidence-inspiring insights at this pivotal time in our industry’s evolution. With his leadership, we’re positioned to strengthen our reputation and deepen our relationships with clients across North America.”
Adding qualitative services and a renewed focus on marketing reflects Angus Reid Group’s vision for the future. With LP’s leadership, qualitative research will become integral to every client engagement, delivering richer, more actionable insights. Ben Hudson’s strategic approach to marketing will further amplify the impact of these innovations, solidifying Angus Reid Group’s position as a trusted partner for businesses looking to navigate complex markets with confidence.