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Stay at the forefront of the consumer insights and analytics industry with our Thought Leadership content. Here you’ll find timely updates on the Insights Association’s advocacy efforts, including the latest legislative and regulatory developments that impact how we work. In addition, this section offers expert perspectives on innovative research techniques and methodologies, as well as valuable analysis of evolving consumer trends. Together, these insights provide a trusted resource for professionals looking to navigate change, elevate their practice, and shape the future of our industry.

Archive by author: Howard FienbergReturn
Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS. He has also served previously on the Board of Directors for the National Institute for Lobbying and Ethics and and the Association of Government Relations Professionals. Howard has an MA International Relations from the University of Essex in England and a BA Honors Political Studies from Trent University in Canada, and has obtained the Certified Association Executive (CAE), Professional Lobbying Certificate (PLC) and the Public Policy Certificate (PPC). When not running advocacy for the Insights Association, Howard enjoys hockey, NFL football, sci-fi and horror movies, playing with his dog, and spending time with family and friends.

Paycheck Protection Program Flexibility Act Signed Into Law

President Trump signed the Paycheck Protection Program Flexibility Act (H.R. 7010), legislation advocated by the Insights Association, into law on June 5, 2020. It improves the ability of small businesses to utilize the Small Business Administration (SBA)'s Paycheck Protection Program (PPP) loans to offset the impact of the COVID-19 crisis. IA endorsed the Act (and its Senate counterpart) and urged Congress to pass it.
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President Trump Signs Paycheck Protection Program and Health Care Enhancement Act into Law

President Donald Trump signed the Paycheck Protection Program and Health Care Enhancement Act (H.R. 226) into law on April 25, 2020, providing $484 billion in financial assistance and funding for various programs in response to the COVID-19 crisis, including the small business loan programs launched and expanded by the March 27th CARES Act.
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