As we head toward the end of 2022, the Insights Association would like to hit pause and acknowledge some of the things our members and our profession helped us accomplish during the past several months.
A few numbers stood out and left us heartened and invigorated: 10, 15, and 684. We’ll go out of sequence in telling you that 15 marks the percentage by which IA company members in the Established Market Research sector grew their revenue last year – far outpacing the 6.5% growth of the segment overall, according to our latest U.S. Insights & Analytics Marketplace and Top 50 Report. We believe our work to protect, connect, inform, and promote our members contributes to that difference.
Working to fulfill its mission to address insufficient representation in the insights profession, the IDEA Council placed a diverse group of 10 graduating college students and early career professionals into paid assignments at insights agencies and departments nationwide. More about the IDEAtor Fellowship program appears below. There were 684 attendees at October’s Corporate Researchers Conference – a number that would have been higher had we not reached capacity at our venue. The crowd at CRC signaled that we are truly back! Back to gathering as a community IRL to learn, teach, and forge friendships.
More than numbers, though, what stands out this year are the people who stepped up on behalf of our profession. Volunteers who dedicated their time, energy, and enthusiasm to shine light where we need illumination and to smooth paths to progress for our industry and ourselves.
It’s our pleasure to distill some of IA’s accomplishments during the past several months here…
Our work to advocate for our profession and your work – in Washington and in legislatures across the U.S. – scored numerous victories, among them the defeat of privacy bills in 25 states. Led by IA’s SVP of Advocacy Howard Fienberg, we also had a hand in blocking data broker bills in Delaware and Oregon, which stood to harm insights companies and set dangerous precedence. We also succeeded in securing improvements to a federal privacy bill, more funding for the Census, and continued to withstand attempts to classify survey respondents as employees. This work entailed personal meetings with nearly 70 Congressmen, Senators, and Congressional committee staff. Meanwhile, nearly 70 member questions about regulation, legal compliance, and research standards were personally answered.
Leading the way on IDEA...As mentioned above, we walked the DEI walk bringing diversity and enthusiastic young talent to the profession with the IDEAtor Fellowship Program, which launched with strong host/sponsor support and attracted more than 80 applicants. The IDEA Council shined on other fronts as well – hosting another inspiring IDEA Forum and publishing its first research study, “How to Ask Race & Ethnicity in Sensitive and Inclusive Ways.” This literally was THE talk of the industry with results presented first at our Annual Conference in April and then at no fewer than seven more events and prompting discussions on numerous podcasts and in several publications. Most consequentially, this research was presented in private meetings with key brands and sample organizations. It has been so affirming to see the guidance and recommendations in this critical area be acknowledged, absorbed, and acted upon!
Spotlighting the need for the highest quality of data management and research processes...IA subsidiary CIRQ certified 40 insights companies in 18 countries with a global team of expert auditors managing virtual and onsite engagements for both the market research standard ISO 20252 and the information security standard ISO 27001. CIRQ also was cleared to expand its offerings to include ISO 27701, the global ISO standard that aligns to GDPR.
Providing critical benchmarking data...via the first-ever census on Diversity, Equity, and Inclusion in the research profession; a re-boot of the Compensation Survey; a refresh and expansion of the U.S. Insights & Analytics Marketplace and Top 50 Report; and the first-ever IA Trends Report.
In addition to our sold-out CRC, IA continued to provide education virtually and in person at several Town Halls and webinars, the all-new Executive Leadership Summit, two editions of our popular CEO Summit, and a new Annual Conference. IA continued to engage with members locally via 25+ chapter education and networking events achieved while work continued on consolidation to 7 regional chapters.
We appreciate the generous support of our event sponsors, exhibitors, and advertisers. We could not achieve all that we do without your help.
During the final weeks of this year, we are busy paving the way for an amazing 2023. In the coming months, you can look forward to seeing a redesigned IA website; new IDEA Council research on How to Ask Gender Identity and Sexual Orientation; an on-demand tutorial and quiz to help educate your team on the IA Code of Standards; an expanded IDEAtor Fellowship Program, and much more.