Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research - Articles

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28Oct

Call Monitoring and Recording Notification: Best Practices for Survey, Opinion and Marketing Research

Supervisory monitoring is an essential part of the research process. In order to ensure the proper execution and conduct of interviews, a certain percentage of interviews in all studies are subject to validation and quality control. Researchers also monitor and record for training purposes and to determine that both interviewers and respondents understand the questions being asked.

It is a researcher's responsibility and obligation to protect the interests of their interviewers, their clients, their business, the study itself, and research participants. Through monitoring and recording, researchers are able to verify that no breach or abuse of their interviewers, clients, business, study, or participants has taken place.

Federal Consent Requirements

Federal law requires only one-party consent, which means that one party to the conversation must have knowledge and give consent to the monitoring or recording. Federal law applies only in those states which do not have a call monitoring or recording statute.

State Consent Requirements

State laws vary between one-party and all-party (also referred to as two-party) consent. In the all-party consent states, before monitoring or recording may commence all parties participating in the call must give their consent, or otherwise be notified that the call may be monitored or recorded (with a necessary opt-out option: if one party does not want the other to record or monitor the call, they can ask them to stop, or can terminate the call). It is important to note that this consent must be obtained at the onset of the call, and before any such monitoring or recording begins.

Best Practices

When calling between two differing states (with one being a one-party state and the other a two-party state), the most restrictive law will usually apply.

As a best practice, however, researchers should always obtain consent from all parties on a telephone call prior to beginning monitoring or recording.

The Insights Association suggests the following sample verbal notification at the beginning of each call where recording or monitoring may occur:

“This call may be monitored or recorded for quality assurances purposes. Your continued participation in this telephone survey serves as express consent to be monitored or recorded.”

Or alternatively:

“This call/session may be monitored and recorded for record-keeping, training and quality-assurance purposes.”

Presuming the research participant does not object, or hang up the phone, he or she is considered to have consented to the monitoring or recording. Also, in order to ensure verifiable consent on the interviewer's side, research organizations should have their telephone interviewers sign basic consent agreements prior to recording or monitoring any telephone call.

Insights Association members can learn more about all the federal and state telephone monitoring/recording laws.

The information provided in this document is not intended and should not be construed as or substituted for legal advice. It is provided for informational purposes only. It is advisable to consult with private counsel on the precise scope and interpretation of any given laws/legislation and their impact on your particular business.

About the Author

Howard Fienberg

Howard Fienberg

Based in Washington, DC, Howard is the Insights Association's lobbyist for the marketing research and data analytics industry, focusing primarily on consumer privacy and data security, the Telephone Consumer Protection Act (TCPA), tort reform, and the funding and integrity of the decennial Census and the American Community Survey (ACS). Howard has more than two decades of public policy experience. Before the Insights Association, he worked in Congress as senior legislative staffer for then-Representatives Christopher Cox (CA-48) and Cliff Stearns (FL-06). He also served more than four years with a science policy think tank, working to improve the understanding of scientific and social research and methodology among journalists and policymakers. Howard is also co-director of The Census Project, a 900+ member coalition in support of a fair and accurate Census and ACS. He has also served previously on the Board of Directors for the National Institute for Lobbying and Ethics and and the Association of Government Relations Professionals. Howard has an MA International Relations from the University of Essex in England and a BA Honors Political Studies from Trent University in Canada, and has obtained the Certified Association Executive (CAE), Professional Lobbying Certificate (PLC) and the Public Policy Certificate (PPC). When not running advocacy for the Insights Association, Howard enjoys hockey, NFL football, sci-fi and horror movies, playing with his dog, and spending time with family and friends.

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