DatA integrity initiative

A Toolkit from the Insights Association
In Partnership with a Council of Industry Leaders

To address the wide array of data quality concerns and opportunities in our industry, the Insights Association, in partnership with industry experts and contributors, is pleased to publish the Data Integrity Initiative (DII) Toolkit.
The goals of this Toolkit are to centralize industry information to educate and empower both researchers and end-users to be more aware and better equipped to address data quality issues.
There is no one simple reason, cause or solution for data quality issues. Instead, it is up to all of us to pledge to stay informed, engaged, and committed to ensuring data delivered by our industry meets the highest quality standards.