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A provision that would have taxed advertising, explicitly including ad measurement and effectiveness research, was stripped out of the Governor’s big tax bill, Nebraska L.B. 1.

Summer may be winding down, but public policy disputes impacting the insights industry continued apace in August, including: new state privacy laws; new laws and guidance on artificial intelligence; and a key court decision on non-compete agreements in employment contracts. The Insights Association also managed a win on kids’ privacy legislation in the U.S. Senate and led the charge against a legislative proposal that would ruin the decennial Census and the American Community Survey (ACS).

The Federal Trade Commission (FTC) recently sent a reminder that “hashing” personal data is not as protective as companies may think.

Business groups warned U.S. House leaders of the dangers from a provision in federal funding legislation that would “would crater response rates to all Census Bureau surveys and result in the decennial census and the American Community Survey (ACS) counting barely a third of the country,” while having “negative ripple effects across the U.S. economy.”

The U.S. Senate just approved legislation, supported by the leading nonprofit association for the insights industry, that would regulate the design and operations of many for-profit online social platforms if they knowingly interact with minors 16 years of age or younger.

Despite all the political turmoil in the U.S., the Insights Association remained focused on advocacy on our bread-and-butter policy issues in July, including heated fights over census funding, delays in federal noncompete rules, proposed portable benefits for independent contractors (that could include research subjects), more AI legislation, and a win on some IA-supported legislation in Congress.

In response to a request for information from a Senate committee leader, the Insights Association, the leading nonprofit association for the insights industry, urged that any potential regime of portable benefits for independent contractors should not apply to research subjects.

The heat was rising on legislative, regulatory and compliance issues for the insights industry in June, as the Insights Association focused on: federal privacy legislation; pending compliance hurdles as new state and federal laws took effect; a new AI law in Colorado; and a federal bill that would require tax withholding for research subjects receiving participant incentives.

With summer almost upon us, the Insights Association focused this month on a new U.S. law prohibiting many data transfers to China and vaguely-Chinese-owned companies, federal minors’ privacy bills, more AI legislation, and how insights employers can comply with the new FTC rule banning non-compete agreements in employment contracts, among other policy issues.

The first full month of spring brought with it a shiny new federal privacy bill, some developments on AI regulation, a tax win in Nebraska, a new federal ban on noncompetes, advances in preventing the government from competing with the insights industry, legislation moving in Minnesota on exit polling and political opinion research, complicated business payment disputes, and some new developments on competitive sourcing of insights services and the Census Household Panel.