Synthetic data is one of the most talked-about technologies in
market research, but it comes with a critical question: Can you trust the
results? As insights leaders, you're pressured to adopt new tech, but you can't
afford to risk your credibility on a black box. This session provides the
clarity you need to lead with confidence.
In just 25 minutes, we'll go "under the hood" to
demystify how these solutions actually work. Through clear explanations and
live demonstrations, you'll see what separates a trustworthy output from a
fabricated one.
You will leave with a powerful tool: the "Buyer's Bill of
Rights," an essential checklist of questions and standards that
any credible vendor should be able to meet. Join this fast-paced, no-fluff
session to learn how to make smart, safe decisions about using synthetic data.
Learning Objectives:
- Understand the core mechanics of how synthetic data
solutions work.
- Learn to distinguish between trustworthy and unreliable
synthetic outputs.
- Apply the "Buyer's Bill of Rights" to
evaluate vendors and mitigate risk.
- Presented by Scott Swigart, Shapiro + Raj