North Atlantic

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The North Atlantic Chapter of the Insights Association is dedicated to fostering a vibrant, engaged market research and data analytics community throughout the region.

Led by a volunteer Board, we are devoted to helping our members grow their businesses and develop their careers as practitioners and leaders.

The North Atlantic Chapter is mainly comprised of members in our five-state region: Massachusetts, Maine, New Hampshire, Rhode Island and Vermont.

Volunteers represent a key strategic asset of the Insights Association.

Their in-market experience allows content to be current and relevant to the various constituencies The work that they do on behalf of the Insights Association allows far broader and deeper support to the membership than would otherwise be possible. It takes volunteer power to organize and run our great networking and educational events.

About Our Chapter

The North Atlantic serves as home to some of the marketing research industry’s most innovative and inspirational organizations and leaders. As the North Atlantic Chapter of the Insights Association, we have the privilege of facilitating educational and networking events for this vibrant, local community.

Our mission is simple and clear: Providing a community for market researchers to connect, collaborate, and learn. We are here to support our members' personal and professional successes as market researchers.

OUR BOARD

BELINDA BROWN

CAROLYN LIMBRUNNER

President

DARCI GRECO

DARCI GRECO

Director of Membership

JOHN SUTTER

JOHN SUTTER

Director of Communications

BELINDA BROWN

Rich Ratcliff

President-Elect

PER SMITH

PER SMITH

Director of Events

ELIZABETH WILSON

ELIZABETH WILSON

Director of New Professionals

BELINDA BROWN

Morgan Williams

Secretary

EILEEN BRUEN

EILEEN BRUEN

Director of Regional Member Engagement

MELISSA GEATHERS

MELISSA GEATHERS

Director of Inclusion & Diversity

Jane Mount

Jane Mount

Treasurer

JOE LAMSON

JOE LAMSON

Director of Partnerships

North Central Chapter: Will Gen Z be the Next Greatest Generation?

When: November 17th 
 Time:
1:00-2:00 PM EST/ 12:00-1:00 CST

 Location: Online

Free to Attend

REGISTER TODAY!

 

Gen Z young adults have something in common with the Greatest Generation: both have come of age during a crisis period of history.

This conclusion is based on a book titled, “The Fourth Turning, An American Prophecy, What the Cycles of History Tell us About America’s Next Rendezvous with Destiny,” by William Strauss and Neil Howe. The authors propose, with great historical evidence, that there are 4 seasons of history that cycle through and repeat every 80-100 years. Whatever season we’re in as we come of age has a great impact on our overall perspectives, world view, and our future outlook.

Join Tom Pearson, Managing Director of MarketResponse International, to hear how his team used the theories from “The Fourth Turning” to enhance the insights gained from qualitative research among Gen Z young adults. Key learnings from the presentation include:

1. Adding the historical context from “The Fourth Turning” greatly enhances our insights and understanding of what makes Gen Z tick.

2. As very tech savvy and informed digital natives, Gen Z may be the most homogeneous and unique generation that ever existed.

3. Gen Z’s embrace of enabling technology and strong desire for a green and more equitable future, leaves us with a feeling of optimism and better times ahead.

MEET THE SPEAKER

Tom Pearson 

Principal owner and Managing Director of MarketResponse International 

Tom is the principal owner and Managing Director of MarketResponse International, a full-service global research practice based in Minneapolis.  Throughout its 30 years in business, Tom has designed, moderated, observed, analyzed, and advised clients on qualitative and quantitative research studies in North and South America, Europe, the Middle East, and developing and developed countries in the Asia Pacific Region.  Tom earned his MBA degree from Drake University and undergraduate degree in Economics from Iowa State University.