IA Laureates

Those who hold the Laureate designation are recognized as outstanding members of the insights community, with distinguished careers marked by meaningful contributions that have advanced the profession. This is a lifetime recognition of distinction in the field. Laureates are nominated by their peers, chosen by IA’s Cereer & Professional Development Committee, and approved by the IA board. IA Laureates agree to lead by example in the areas of ethics and integrity, serve as mentors to less experienced colleagues and students, and fulfill the role of ambassador for the industry and the Insights Association. Laureates are listed here as a resource to IA members seeking support and guidance.

Class of 2022

Carlos Garcia

Srujana Kaddevarmuth

Data Science & Insights Evangelist: Walmart

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Srujana Kaddevarmuth is a Data Science & Insights evangelist and advocate of using data science for social good. She has expertise in using applied intelligence techniques of machine learning for marketing & customer science insight generation and mobilization. As a Sr. Director of Data Science & Value Creation at Walmart Global Tech, a Fortune 1 company, she leads a data science portfolio to solve for unique business use cases to drive quantifiable data value. She has a charter of building enterprise-scale Artificial Intelligence products and commercializing them to drive retail transformation for the world’s largest company by revenue that generates heterogeneous data of more than 2.5 petabytes from its 1 million customers every hour. With over 12 years of experience in the insights industry, Ms. Srujana has held positions with Accenture, Google, and Hewlett Packard all in data science leadership capacities. She has had numerous articles in data science published in elite journals like The Harvard Business Review and INFORMS, among others. She is an innovator with multiple US patent filings to her credit. Apart from the doctoral program from Purdue University in Technology Innovation, she earned her MBA in Operational Research, and Executive graduation in Strategy Management from Harvard University, and completed the Executive Program for Women Leaders at Stanford University. She was on the governing council of the Analytical Society of India and co-founded the Women in Machine Learning and Data Science (WiMLDS) Bengaluru chapter. She is also a Women in Data Science (WiDS, Stanford University initiative) ambassador. She enjoys fostering the communities of data science professionals. Ms. Kaddevarmuth has been awarded an Emerging System Leader for United Nations Agenda 2030. This award was given in recognition of her exceptional contribution in addressing a combination of material, institutional, cultural, and mental conditions of complex systemic challenges that keep communities from achieving the UN Agenda 2030. Ms. Srujana is a graduate of the Young Professionals for Sustainable Development Goals Seminar Series. She serves on the board of the United Nations Association (UNA), San Francisco, and fulfills a very responsible duty. Ms. Kaddevarmuth has created a much-needed niche of expertise on the rights of women and girls related to technology, data science, STEM, etc. that is missing in the UNA organization as well as the United Nations (UN) Commission on the Status of Women NGO Forum.

Dene Rodney

DENENE RODNEY

Chief Executive Officer: Zebra Strategies

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Denene Jonielle Rodney has always lived by the motto, "Be curious, but not judgmental". Perhaps this is the reason people feel so comfortable sharing their deeply held beliefs and opinions with her. To talk to Denene is to know that she can talk to anyone. She uses her warmth and humor to make those around her feel comfortable. When moderating, she creates a safe space for people to feel free to tell her almost anything about them. She has the unique ability to communicate with and understand those from every level of society, just as easily as she can with corporate executives. Curiosity may have killed the cat but in MS. RODNEY's case it gave birth to a zebra. With almost two decades of experience to her name, DENENE, a RIVA-trained moderator, is the founder of the multidisciplinary, full-service qualitative & quantitative research company ZEBRA STRATEGIES, which specializes in research design, focus group moderating and recruiting. She created this company because she wanted to help everyone -- from multi-million-dollar corporations to individuals -- understand the differences in culture, ethnicity, and socio-economic experiences that create different lenses with which people see the world. Clients like Aetna, McCann Erikson, Saatchi & Saatchi, and the NYC departmental agencies have hired DENENE to conduct research using a myriad of methods including Focus Groups, Dyads, Triads, in-depth interviews, executive interviews, in-homes, shop-along, and ethnographies in an array of business sectors including Consumer, Business to Business, Pharmaceutical, Public Health, Non-for-Profit, Social/Political Issues, and Multi-Cultural/Ethnic research. DENENE has always been able to walk in someone else's shoes and easily grasp their perspective and outlook. She brings that same understanding to her work, designing unique research methods that capture nuances and subtleties that someone with a less diverse background might overlook. In fact, the very name of her company takes that into account. The ‘zebra’ in ZEBRA STRATEGIES was derived from something DENENE was told by a safari leader in Tanzania. “Zebras may all look the same, but every single zebra has an individual stripe pattern.” DENENE looks at peoples’ opinions and research like the zebras’ stripe patterns, they may look similar, but that is not the case. Although to some companies Black, White, Hispanic, poor, wealthy, old or young people might fit into a neat homogeneous group, they all have a unique perspective. DENENE takes pride in the fact that it's her job to not only acknowledge those differences but to use them to help companies make better business decisions. Just like zebras are constantly migrating, in search of new grazing lands, DENENE is constantly in search of new insights and directions in any project she undertakes. MS. RODNEY holds a B.S. from Syracuse University's Newhouse School of Communications and an M.S. from New York University's School of Continuing Education. She is on the Board of Trustees of Monroe College where she served as an adjunct professor and strategic consultant. DENENE is a proud member of the following professional associations: American Marketing Association, Marketing Research Association, Qualitative Research Consultations Association, and Association of Trial Consultants. DENENE is a citizen of the world, bridging the gap between diverse groups, one day at a time.

Priscilla McKinney

Priscilla McKinney

CEO: Little Bird Marketing

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I am the fifth of five girls. We traveled the world singing which involved matching dresses, puppet shows and a lot of road trips. Thirty four houses, three countries, five states, four high schools and a degree in Cultural Anthropology later, I've miraculously found my way into my most ideal place in the world - at the intersection of MARKETING, BUSINESS and MARKET RESEARCH. These early experiences made me curious about life, people, places, culture and the interconnectivity of it all. I'm totally intrigued by human behavior and our deep seated need to explain our often purely emotional decisions as logical. Asking the hard questions is interesting to me and it serves me well in as I seek to understand what makes people engage, why we buy what we buy and how we justify buying it. Whether a belief, a product or service, the human element must be understood for successful marketing. Whether as a mom, a community leader, podcast host or a boss, I'm compelled to inspire others to ask these hard questions, take risks and leave behind the status quo for the pursuit of the truth at the heart of each matter. P.S. Don't give me caffeine. I don't need it.

Kai Fuentes

KAI FUENTES

President & Founder: Ebony Marketing Systems, Inc.

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Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. (EMS) a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need as well as an opportunity to develop a niche within the marketing research arena in the area of multicultural research. She has over 20-years’ experience in qualitative and quantitative research studies which gives projects a broad perspective on multicultural issues, from music to automobile research. Ms. Fuentes brings insights to the qualitative research arena, which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. Under her leadership, EMS issued “Quick Guide: Understanding Black Americans” to assist markets and marketers in ‘authentically connecting with the Black community” and followed that with the much anticipated “Quick Guide to the Latino Community.” Kai has extensive experience using the latest survey query techniques and data collection instruments that are used to measure both qualitative and quantitative data output. NYNJ Purchasing Council gave Ms. Fuentes an award for top business leaders in New York City;she was also written in Madam Noir as a best business entrepreneur. She is a sought-after presenter for multicultural market research. With a background in Social Work, Ms. Fuentes runs her firm with compassion and integrity.

Jeffrey henning

Jeffrey Henning

Chief Research Officer: Researchscape

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Jeffrey is the Chief Research Officer of Researchscape International, an agile market research consultancy delivering high-quality custom and omnibus surveys, automated reporting tools as well as other research-related services, to marketers and agencies. He is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A veteran of the research industry since the late 1980s, he began his career doing software development for an Inc. 500 research firm before becoming an analyst..

Katrina Noelle

Katrina Noelle

Principal: KNow Research

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Katrina Noelle is principal of KNow Research, an insights consultancy based in San Francisco that has been designing custom research initiatives for clients by combining methodologies from traditional in-person research with digital approaches since 2003 She is also co-Founder of Scoot® Insights, who’s trademarked Scoot Sprint approach helps decision-makers choose the right direction. Katrina relishes the opportunity to empower and support talented women on her team and in her network of expert partners. She believes in the ability, empathy, strength and drive of women in Insights and works to bring out those qualities in others.

Mario Carrasco

MARIO CARRACO

Co-Founder and Principal of ThinkNow

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Mario X. Carrasco is Co-Founder and Principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, CA. The agency enables companies and government agencies to discover the cultural drivers that influence consumer decisions. Under his co-leadership, ThinkNow has successfully launched several innovative initiatives, including ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market and DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry. During his nine-year tenure at ThinkNow, Carrasco’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his editorial contributions to Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. Carrasco has been recognized for his accomplishments. Under his co-leadership, ThinkNow was named to the Inc. 5000 list of fastest-growing companies in 2018 and 2019. Carrasco was named the Next Gen Market Research (NGMR) 2018 Industry Change Agent of the Year and, in 2017, received the SBA Young Entrepreneur of the Year Award. He is also an SBA Emerging Leader Recipient. Carrasco is a Stanford Latino Entrepreneur Institute Graduate and USC Marshall School of Business alum.

Roddy Knowles

Roddy Knowles

President & Founder: Ebony Marketing Systems, Inc.

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Throughout his career, Roddy has been a persistent champion of research innovation, standard-bearer for data quality, and vocal advocate for research participants. He is an active and well-known speaker at industry events, having written and presented on an array of topics at industry events globally. Going back to his days as a professor, he has a true passion for research and education. He has architected several research initiatives focused on improving data quality and the credibility of insights, most notably contributing to the industry and academic corpus on mobile research. He currently serves as VP of Product and Research Innovation at Feedback Loop and hosts the This is Product Management podcast. Previously, he spent eight years at Research Now/Dynata across multiple roles. Outside of his day job, Roddy actively supports industry organizations in leadership and advisory roles. He currently serves on the Board of Directors for MRII and as an Advisory Board Member for WIRe. He served two years as an ESOMAR representative for North America and four years on the Insights Association Southeast Chapter board, most recently as President. Roddy holds a BA in Religious Studies and BS in Business Administration from the College of Charleston. He also holds an MA in Religion and Society from Boston University - and is a proud PhD dropout.

Kerry Edelstein

KERRY EDELSTEIN

President & Founder: Research Narrative

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Kerry Edelstein is the President and Founder of Research Narrative, a market research & insights advisory agency specializing in media, entertainment, digital technology, mobile/wireless, and communication. Kerry has advised dozens of renowned brands - including Netflix, YouTube, Amazon Studios, NPR, Verizon, Discovery, and Viacom. A 25-year veteran of the research industry, she leads her team to create innovative and rigorous research designs and is a trusted advisor on topics ranging from audience and brand strategy to content development and on-air talent cultivation. Kerry believes strongly that “all research should be multicultural research” and is the co-founder of The Multicultural Insights Collective (“MIC”), a diverse consortia of research leaders who collaborate on ambitious studies that inform DEI and multicultural initiatives. A passionate advocate for the intersection of methodological rigor, impactful insights, and engaging storytelling, Kerry has led workshops on insights storytelling for QRCA, ESOMAR, and The ARF. In collaboration with InnovateMR and The Insights Association, she is also the co-author of two studies on the future of data privacy in America. She launched and curates The THINKerry, a series of blogs and podcasts showcasing the intersection of research insight and business impact. Previously, Kerry was Vice President of Research & Analytics for Joost Media, Vice President of Research at media research and consulting firm SmithGeiger, and co-founder of filmBUZZ, a market research firm serving the independent film community. She began her career as an education researcher at Harris Interactive, where she helped pioneer internet-based market research methods. A lifelong champion of arts education, Kerry served for six years on the Board of Directors for CHAMPS Charter High School, a media & performing arts high school in Los Angeles. As Secretary and then Vice President of the Board, she led the board's diversity & inclusion and strategic planning initiatives. She holds an MBA from the UCLA Anderson School of Management and a B.S. in Biometry and Statistics from Cornell University.

David Rothstein

David Rothstein

Owner & CEO: RTi Research

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David is the owner and CEO of RTi Research, a mid-sized research agency with a four-decade track record of turning data into meaning through smart research design, flawless execution, and innovative storytelling. Even more importantly, RTi is a seven-time winner of the Connecticut Top Workplace award under David’s leadership. David served as a board member to CASRO (2012-2016) and to the Insights Association (2017-2021). During his board tenure, David held an Executive Committee position for seven of the ten years, and was elected Chairman of the Board for the Insights Association (2019) and for CASRO (2016). David is also an elected member of the Market Research Council. During his more than 25 years marketing and marketing research experience, David has led and worked on hundreds of projects for a variety of Fortune 500 clients. He has deep expertise in quantitative research, and in helping clients move their ideas and insights through their organizations to influence change. In addition to sharing that expertise with staff and clients, David is a regular guest lecturer at New York University. David holds a B.S. in Industrial Engineering from the Rochester Institute of Technology and an M.B.A. from the Simon School at the University of Rochester.

Class of 2021

Carlos Garcia

Reg Baker

North American Regional Ambassador: ESOMAR

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Reg Baker has been involved with surveys in one form or another for over for 50 years, long enough to have once tabulated survey data using an IBM card sorter. Fortunately, that was short-lived and with the introduction of SPSS in 1968 he moved online, enabling him to keep body and soul together while in graduate school by analyzing survey data for faculty in political science, sociology, economics, geography, and even history on his way to earning his PhD. In 1979, he went to work at DUALabs, a now defunct DC-based non-profit that documented and distributed data from the 1960 and 1970 Censuses, and public use files on behalf of a variety of other government agencies. In 1984, he joined the National Opinion Research Center (now simply NORC) at the University of Chicago as Director of Systems Development, eventually becoming Vice President for Research Services. While at NORC he was fortunate to work with a team of world class survey methodologists on the design and execution of large, complex, government-funded multi-year surveys. He also oversaw the migration of the NORC national field staff from paper and pencil data collection to CAPI and established the organization’s first CATI centers. Reg moved from academic survey research to market research in 1995 when he joined Market Strategies International (now Escalent) as COO. Over his 17-year career there he oversaw the company’s transition to online and became an active contributor to industry debates on a broad set of issues about technology and evolving methods, their use and misuse. He became a frequent presenter at industry conferences, published numerous articles, reports, and chapters in books, and in 2007 began blogging as The Survey Geek. This also was a time when he became active in a variety of industry associations including AAPOR, CASRO, and ESOMAR  After his retirement from Market Strategies in 2012, he took on a number of part-time positions and consulting assignments. He taught in the Masters in Market Research Program at Michigan State University. He consulted with the Census Bureau. He served for four years as Executive Director of the Market Research Institute International and currently is ESOMAR’s Regional Ambassador to North America and a consultant to that association’s Professional Standards Committee. He and his wife, Pat, live in Ann Arbor, MI along with Archie, their “terrier mix” rescue dog.

Simon Chadwick

Simon Chadwick

Founder of Cambiar

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Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients. He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine. He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Naomi Henderson

Naomi Henderson

Founder & CEO: RIVA Market Research & Training Institute

Simon founded Cambiar in 2004 to provide strategic assistance to research and insight companies as they face rapid and fundamental change. With 40 years of guiding and managing international organizations of various sizes and stages, Simon’s advice and counsel has helped many companies increase their value – to stakeholders, investors and clients. He is an acknowledged industry leader, author and conference speaker. In addition to his role at Cambiar, Simon is also a Fellow of the Market Research Society, Chairman and Laureate of the Insights Association and Editor-in-Chief of Research World, ESOMAR’s global magazine. He holds an MA in Philosophy, Politics and Economics from Oxford University, UK, and has done post-graduate studies at both Columbia and Harvard business schools in Change Management and Strategic Management.

Steve Schlesinger

Steve Schlesinger

CEO: The Schlesinger Group

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Steve has been in the marketing research industry for over 35 years, starting his career as a project manager and then working his way up to lead Schlesinger Group for the past 25 years. As a leader within his company, Steve has created the strategy and vision for Schlesinger Group as the world’s leading data collection company. He served for 8 years on the board of the then Marketing Research Association, finishing his tenure as the Secretary of the Board. He is a founding member of the Insights Association CEO Summit and continues his involvement, co-chairing the events. Steve is also founding member of Marketing Research Education Foundation. Steve is an active member of Insights Association, AMA, ESOMAR & PMRG. He was presented the MRA (Insights Association) Honorary Lifetime Member award in 2015, in recognition of a commitment of outstanding individual service to the Association and the marketing research profession. Steve serves on the board of directors of Inspire.com, the board of directors of HR Acuity, the advisory board of Brrrn, the advisory board of The University of Vermont Foundation and the Advisory Board of Michigan State University Master of Science in Marketing Research Program. Steve is a graduate of the University of Vermont with a Bachelor’s of Science in Biochemistry. His numerous passions include innovation and technology as well as tennis, golf and travel. ..

Carlos Garcia

Dyna Boen

Managing Director: Escalent

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Dyna is the Managing Director of the consumer, tech, and telecom practice at Escalent. As a leader of leaders, it's her purpose to supercharge people to achieve more. She has a propensity for action and is on a quest to advise and inspire insights leaders across the world. Over the course of her career, Dyna has been on the executive team of multiple venture/private equity backed start-ups, including two that she co-founded herself. On this journey, she's experienced an IPO, scaled a company, and been through two acquisitions. She also co-founded the WIRexec Leadership Summit to promote collaboration among other female executives in her industry. Through it all, she has been a hands-on leader with a strength for building teams. More specifically, she can grow sales, improve client services, and create new solutions for enterprise brands. Above and beyond, Dyna believes in diversity and inclusions as well as providing mentorship to young women. Dyna and her partner, Darin Jackson live in Northern California. They love to mountain bike, snow ski, boogie board, and do yoga when they’re not busy sorting drama between their two teenage girls, teenage boy exchange student, and rambunctious Frenchie named Matcha.

Dan Coats

Dan Coates

President & Co-Founder: Ypulse, Inc.

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Dan Coates is president & co-founder of Ypulse, a leading authority on youth. With degrees in English Literature and Management Systems Science, his passion is in humanizing data, bringing the hopes, dreams, and passions of young consumers to life. Ypulse produces award-winning research, surveying more than 250,000 tweens, teens and young adults annually in order to drive understanding between brands and young consumers. Google, Facebook, Spotify & Viacom are but a few of the companies that rely on Ypulse to successfully engage with young consumers.

Vanella Jackson

Vanella Jackson

Global CEO: Hall & Partners

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world’s best advertising agencies, including BBH, JWT, and BBDO. Vanella has always been passionate about brands and communications, how they are created, and how they work. She constantly strives for outstanding creativity in anything she is involved in. Hall & Partners specialize in creating commercially and emotionally rewarding brand relationships, closing the ‘relationship gap’ between people, brands, and business. She is particularly interested in how digital technology is transforming business models and has built pioneering new thinking about how brands and communications drive behavioural change. Vanella’s role is to provide energy, direction, and inspiration for the team, to help them develop strong client relationships and to attract valuable new clients. Vanella is passionate about sustainability. Her highlights whilst at Hall & Partners have been to help the company grow successfully (doubling in revenue and trebling in profit). Hall & Partners also became the first research company to win a place in The Sunday Times ‘Top 100 Best Companies to Work For’ and Marketing Magazine’s ‘Research Agency of the Year.’ Vanella has also won a ‘Woman of the Year’ award. She is Vice Chairman and a Fellow of the Market Research Society having previously chaired The Society. She is currently seeking a non-executive position in a business focused on building strong brands and relationships, both in the UK and internationally.

charlotte Sibley

Charlotte Sibley

Principal: Sibley Associates

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Charlotte was elected as the first Independent Director to the Board of Advicenne, S.A. (Euronext: ADVIC), a specialty pharmaceutical company focused on the treatment of renal disease she serves on the Remuneration Committee and CEO Search Committee. She served on the Board of privately held Taconic Biosciences, Inc., a leading global provider of research models and services, where she chaired the Nominating/Governance Committee and was a member of the Compensation Committee. She is Chair of the Board of Fort Hill Company, developer of innovative tools for workplace and performance improvement. She served on the Board of American Pacific Corporation through 2014 (NASDAQ: AMPAC), a leading custom manufacturer of pharmaceutical ingredients (APIs) and propulsion products, where she served on the Compensation and Nominating/Governance Committees. She is an NACD Board Leadership Fellow. Advisory board positions include Valued Solutions, dedicated to accelerating early-stage life science companies and Galileo Analytics, a leader in the field of claims data analysis. She is Past President of the Marketing Research Institute International. Her non-profit board service includes Chair of the Board of Mendelssohn Chorus, the largest volunteer chorus in Philadelphia and a frequent performer with the Philadelphia Orchestra. She was a regular lecturer at Columbia University’s Executive MBA Program and serves on the Advisory Board of St. Joseph’s University Healthcare Executive MBA. She has received numerous awards for leadership and achievement: Middlebury College’s Alumni Achievement Award in 2018 the Healthcare Businesswomen’s Association (HBA) 2008 Woman of the Year, recognizing leadership, business expertise and mentoring and one of PharmaVoice’s Most Inspiring People in Pharma in 2006. Charlotte has built and led integrated commercial assessment and insights teams (market research, competitive intelligence, strategic forecasting, commercial evaluation, and decision science) in four major biopharmaceutical companies. Most recently, she was at Shire plc. (now Takeda) as Senior Vice President, leading talent management and key corporate initiatives focusing on customer engagement and marketing excellence. Starting in market research at Pfizer, her career has spanned all sectors of the life sciences industry: medical devices at Johnson & Johnson the global pharma market at Bristol-Myers Squibb and Pharmacia (now Pfizer) biotechnology at Millennium Pharmaceuticals (now Takeda) and consumer products at Lipton. She established the US business for a leading UK- based market research company, achieving profitability in 18 months. She also spent three years on Wall Street at Donaldson, Lufkin & Jenrette as a security analyst for the pharmaceutical industry. Charlotte is known for her strategic vision, building and leading teams, and for developing and coaching women and men at all levels of the organization. She holds an MBA in Finance and Marketing from the University of Chicago Booth Graduate School of Business and an AB in French from Middlebury College cum laude. Charlotte and her husband, Leif Magnusson, a retired attorney (deceased), and their three cats live in Berwyn, PA.

Michael Brereton

Michael Brereton

Executive in Residence: Michigan State University

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Michael Brereton is a leader in the global marketing research industry. He has a passion for understanding, and playing a leadership role in, the transformation of the marketing research and decision intelligence space. In 2014 he retired from Maritz Research after eleven years as CEO. Maritz was ranked in the AMA Gold findings as the 12th largest marketing research firm in the United States and 18th globally. Michael has since joined the faculty of Michigan State University’s Eli Broad Graduate School of Management where he is Executive in Residence and teaches in the Master of Science in Marketing Research Program. In this role he has launched the Research Transformed Collaborative, an initiative to fuse industry and academic thought leadership in understanding the rapidly evolving marketing research and decision intelligence space. Michael also operates a private consulting practice through which he advises firms on business strategy related to business transformation in the marketing insights industry. He has contributed substantially to the commercial and academic advancement of the marketing research discipline, and is a regular contributor to industry trade journals. Michael received a Bachelor of Science degree from General Motors Institute in Flint, Michigan and a Master of Business Administration degree from Bowling Green State University in Ohio.

Lynnette Cooks

Lynnette Cook

Global CEO: Kantar Health Division (Retired)

Dan Coates is president & co-founder of Ypulse, a leading authority on youth. With degrees in English Literature and Management Systems Science, his passion is in humanizing data, bringing the hopes, dreams, and passions of young consumers to life. Ypulse produces award-winning research, surveying more than 250,000 tweens, teens and young adults annually in order to drive understanding between brands and young consumers. Google, Facebook, Spotify & Viacom are but a few of the companies that rely on Ypulse to successfully engage with young consumers.

Kathryn Korostoff

Kathryn Korostoff

President: Research Rockstar LLC

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600+ primary research studies, 30+ years experience (client-side, agency-side, and as a market research educator). Many years as a hands-on survey researcher (elbow-deep in banner tables and SPSS syntax), qual researcher (various modes), methodology advisor, and analyst (delivering reports for executive-level clients). Passionate about excellence in business excellence through fresh, objective customer insights. A current focus is promoting "data fluency" skills to help research & insights professionals adapt to market research 3.0: where data silos are breaking down, speed is picking up, and opportunities for blended methods are booming. Through my work at Research Rockstar, I want to help all researchers become Research Rockstars.

lisa wilding brown

Lisa Wilding Brown

CEO: InnovateMR

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Lisa Wilding-Brown has been in the industry for nearly 20 years. Lisa’s specialties include executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full service mixed-mode field management across a multitude of industry sectors. As Chief Executive Officer at InnovateMR, Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Lisa and the InnovateMR executive team deliver transformational research strategies for their clients by harnessing the power of technology-enabled solutions that accelerate and activate insights for agencies and brands alike. In 2021, Lisa and the InnovateMR team launched the Vision Suite, a fully integrated and hyper-intuitive research platform that allows market researchers and marketing professionals the autonomy to conduct high quality research; expediting the insights journey and answering the resounding call for democratized and accessible insights. Prior to joining Innovate, Lisa was a member of the executive team at uSamp where she developed the company’s global panel and led the firm’s mobile business division. Lisa got her start in insights at Harris Interactive, where she played an instrumental role in developing the company’s first full-service online project management practice. Lisa later joined the panel team, focusing her efforts on research-on-research, survey methodology, specialty panel development and online user engagement for the Harris Poll Online. Lisa serves on the board for both the MMRA and UTA’s Master of Science in Marketing Research and she is an active contributor to WIRexec, the Women-in-Research mentorship program and the Global Research Business Network. Lisa is a widely sought after global speaker and she has presented at such conferences as AAPOR, ESOMAR, the MRMW North America and Europe, The MRS, The Insights Association, IIEX, SampleCon and she has published research related to business transformation, operational efficiency, data privacy, multicultural insights, participant engagement, online survey design, fraud mitigation and mobile best practices.

Jamin Brazil

Jamin Brazil

Co-Founder & CEO: HubUx

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Today, he is the co-founder of HubUX and the host of the Happy Market Research Podcast bringing you interviews from insights pros at LinkedIn, GoDaddy, General Mills, and many more. You live once. Love the... 1. stuff you build, 2. the people you build it for, and 3. the team you build it with. Those 3 things are where Jamin dedicates all his effort.  As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000. Jamin started Happy Market Research to help companies use market research to 'generate outsized returns and growth' and offer free podcasts exploring the state of the MR industry.

Merrill Dubrow

Merrill Dubrow

CEO: M/A/R/C Research

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With a passion for building strong relationships and a mission to drive innovation, Merrill is leading this top full-service marketing research company into its sixth decade. He and his team form actionable research strategies and solutions by combining an intimate understanding of clients' business objectives with the design strength and marketing expertise required to drive business growth. Merrill has served on the MRA Board of Directors for six years and is past National Treasurer. He currently serves on the advisory boards for the Michigan State and Hofstra University, was a past president of the AMA Boston Chapter and co-chaired two AMA Leadership Summits. In addition, he is a much sought after speaker for industry conferences and university lectures and has won a number of national awards, including Marketing Research Association's Distinguished Service Award, the Meritorious Service to Marketing Research Award and the Honorary Lifetime Membership Award for outstanding service to MRA and the marketing research profession.

Pepper Millar

Pepper Miller

Award-Winning Market Researcher & Speaker, Black America Expert: Author

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She founded The Hunter Miller Group (HMG), in 1995, a Chicago based, leading edge market research and strategic firm. Since then, she has been helping Fortune 500 companies better understand and positively engage Black America, so they can have loyal customers and a positive bottom line. Pepper has interviewed thousands of consumers about their beliefs, feelings, thoughts and usage of hundreds of products and services for a number of companies including: AARP, BRAVO, Coca-Cola, McDonald’s, Pfizer, Procter & Gamble, Unilever, Ulta Beauty, The Chicago Symphony Orchestra, and more. Her experiences, passion and insights, are revealed in the book that she co-authored with the late Herb Kemp What’s Black About It?, and her book, Black Still Matters in Marketing. Both books are considered to be the most important references about Black consumer insights by many business leaders in the marketing industry. Pepper’s third book, For the Culture: Why Black Americans Matter Today More Than Ever, will be released next year. Pepper is able to help audiences think differently about Black America, and how they should approach this audience professionally and personally. Pepper invites the audience to dig deeper into the Black-American market by talking about both simple ideas and taboo topics. It’s this ability that earned Pepper many awards including MOBE’s D. Park Gibson Award for Excellence in Market Research(2018), MAFA’s Trailblazer Award (2014), the “Takes the Cake” Best Speaker award in 2006 and 2012 at the prestigious Marketing 2 Women Conference, and Target Market News’ MAAX Award for Market Research Executive of the Year (2007). For seven years, Pepper blogged for Advertising Age, is a featured blogger for Forbes, and she enjoys engaging and mentoring and young professionals (and having them mentor her!).

Ari Zelmanow

Dr. Ari Zelmanow

VP, Research, Insights & Analytics, Gtmhub

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Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that will position their company, product, or service in the market for consistent growth—in both customers and revenue—month-after-month. Ari leads Analytics, Research, and Insights for Gtmhub, a team of UX, MRX, DS/A, RxOps working together to solve problems for the business. He has built XFN teams at Twitter, Panasonic, and Indeed. Previously, Ari solved crimes as a metropolitan police detective at @SLMPD. He believes in truth, justice, and the American way, the Oxford comma, and NY style pizza.