Articles

While IA advocates for a better-resourced 2030 Census and American Community Survey (ACS), the federal government shutdown and continued funding battles have left a lot in limbo.

This October has been a scary time for the insights industry, and not just because of Halloween. Maryland’s new comprehensive privacy law – one of the strictest yet – and a wave of new California laws ranging from chatbot disclosure mandates, to imposing liability for AI-related harm, tightening consent rules, restricting algorithms, and faster data breach notifications, all brought significant compliance challenges for insights professionals. Federal bills signaled competing approaches to na...

Once considered a “nice-to-have,” cultural fluency has become the deciding factor in whether consumers see a brand as relevant.

Octopuses don’t evolve slowly. They adapt in real time. Their strength is in their distributed intelligence, their agility, their ability to reconfigure. How can insights leaders learn from them?

Insights professionals are often responsible for reporting adverse events from pharmaceuticals or medical devices when they are uncovered during healthcare market research.

Here's where global insights leaders are focusing so as not to 'fall' behind” this autumn.

September brought interesting developments in advocacy issues facing the U.S. insights industry, including a gaggle of new state laws on data privacy and artificial intelligence (AI), the business community coalescing to defend the American Community Survey (ACS), a critical privacy decision in a European courtroom, a changing human resources landscape, and other legislation.

The European Court of Justice (CJEU) recently dismissed a case brought against the new mechanism for trans-Atlantic data transfers, the EU-U.S. Data Privacy Framework (DPF). Insights work can continue unimpeded as a result.

The next time you're asked, "What value does CI bring to the table?" Show them the time saved, the costs avoided, the revenue gained, the strategic decisions shaped, and how CI was a contributor to those results.

A dozen U.S. business groups warned Congressional leaders of the dangers from a provision in federal funding legislation that would “would crater response rates to all Census Bureau surveys and result in the decennial census and the American Community Survey (ACS) counting barely a third of the country,” while having “negative ripple effects across the U.S. economy” and particularly hurting rural areas and small population groups.