IDEA Council Members

Heather is Vice President of People & Culture, fostering CMB’s culture of trust, teamwork, and collaboration to ensure that each CMBer achieves their highest potential. She partners closely with other members of CMB’s Leadership and Management teams to attract, retain, and develop our talent as a strategic differentiator.

Heather brings 20+ years of professional experience and deep knowledge of CMB to this role. Heather began her career with us as a Project Manager bringing a client-centric approach to project management, leading both strategic and tactical client engagements. In 2010, she transitioned to a program management role overseeing CMB’s mission critical programs, playing a key part in employee training and development, client feedback, and resource planning. In 2012, her role expanded to overseeing Client Services with responsibility for research operations and project execution: People, Process, and Technology. Currently, Heather is focused even more purposefully on the People side of that equation, bringing a human-centered approach to her position.

Heather earned her M.A. in Experimental Psychology, with an emphasis in quantitative methods, from University of Hartford, and her B.A. in Psychology from Ohio University, where she graduated Phi Beta Kappa and summa cum laude.

As founder and CEO of Logica Research, Lilah is driven to help organizations use research to improve people's lives and drive business growth. Logica Research excels in creating customized research solutions that spark brand engagement, launch products and services, and establish thought leadership programs and media coverage.  Logica's client list includes Fortune 500 companies as well as earlier stage financial services, tech, and nonprofit organizations. Insights from research for clients have been published in the largest media outlets in the world including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today.

Logica Research is also the author of the Future of Money Study. The Future of Money Study highlights the consumer mindset around how we make, spend, save, and invest. The study highlights generational differences and speaks to the next generation of Gen Zers, whose oldest members are now adults entering the work force and managing money. Check out our Future of Money Study here, https://logicaresearch.com/future-of-money/

Lilah is an active speaker and writer on the Future of Money, and the Future of Work, customer engagement, and insights communication. Lilah is an engaged member of Women in Research (WIRe) and the Insights Association IDEA Council, and is focused on improving diversity, equity, inclusion, and access in marketing research. Logica is a certified woman-owned business.

April Jeffries, a Global President at IUU, our qualitative arm at Ipsos, provides vision and strategy in our mission to better understand people, markets and societies and is known in the industry as an “Empathy Activist”. Her global team of experiential researchers, qualitative consultants, ethnographers, anthropologists and filmmakers focus on changing the game through heightened understanding of the human behind the data.

Ms. Jeffries is a founder and co-leader of our Anti Racism Employee Resource Group and she along with Manuel Garcia-Garcia and a team of over 300 Ipsos employees have been pushing a passionate ant-racism agenda throughout the organization. She also sits on the IDEA Council of the Insights Association, a special council designed to address Inclusion, Diversity, Equity and Access within the Insights industry.

April leverages her experience successfully designing and implementing marketing, strategic and tactical plans for key industries. Her prior roles have included President Ipsos Understanding Unlimited US, Vice President Innovation Pinnacle Foods, Vice President Marketing Pepperidge Farm and Marketing Director Campbell Soup Company. April is also the author of “Idea Birthing - A Woman’s Guide to the Successful Delivery of Her Brilliant Idea” and is an award winning writer and director / producer of original works in various mediums.

Ms. Jeffries holds a BS in Mechanical Engineering from MIT, an MBA from The Wharton School - University of Pennsylvania and a Certificate in Multimedia Technology from New York University.

Jackie Chan is a Research Director at Meta. She supports a team of about 40 researchers focused on uncovering insights to support the Business Messaging team’s mission of becoming the primary way that people and businesses connect. Prior to joining Meta in 2021, Chan spent 14 years with Prudential Financial where she was Vice President, Head of Market Research & Analytics in the most recent 5 years. There, she built and led a team of 40+ professionals responsible for providing Prudential businesses with actionable insights to inform and shape business decisions by using a wide variety of research approaches and analytical techniques to generate insights around market and product opportunities. Chan spent the first 7 years of her career at AMI-Partners where she was responsible for the syndicated primary research operation in 25+ countries, including having spearheaded the launch of syndicated products in 8 Asia Pacific countries. Chan has an M.B.A. from Baruch College and a B.S. of Psychology from Binghamton University.

Bianca’s (she/her) passion for fighting for equity and inclusion has long been burning.

She currently chairs the Insights Association IDEA Council, which stands for Inclusion, Diversity, Equity and Access, alongside 15 equally-passionate council members. In the two-plus years of inception, IDEA Council has been fiercely committed to making our industry more representative by way of IDEAtors Fellowship Program; launching IDEA Forum, which has helped push the industry conversation; and validating and socializing an industry recommendation for race and ethnicity screener/profiler questions based on how consumers themselves want to be asked (gender ID and sexual orientation soon coming).

In 2019, Bianca launched a 501c3 that centers Black maternal health called Dr. Shalon’s Maternal Action Project and launched a peer-to-peer empowerment app for Black birthing people called Believe Her in 2021.

Tchicaya Ellis Robertson, Ph.D. is an Applied Psychologist with a background in Industrial/Organizational and Consumer Psychology who specializes in psychometrics, advanced analytics, and survey-based research for over 25 years. Dr. Robertson’s research fuels cross-industry thought leadership and helps clients build inclusive workplaces through insights and training. An experienced leader of global teams with a record of excellence in the professional services and public service industries, Dr. Robertson enjoys uncovering Inclusion, Diversity, Equity & Access insights to support strategic culture goals. As a Thought Leader, Speaker, and Insights professional, Tchicaya’s work supports change transformation efforts across the broader talent  domain. A mother, author of two books, and active member in her sorority, she leverages her resources to support large-scale coalition building to solve social challenges of today’s time. You can catch one of her lively conversations on her podcast (#All Things X with Dr. Tchicaya Ellis Robertson | Podcasts on Audible | Audible.com)