
Krisitina Perkins
IDEA Council Co-Chair
ESG/Societal Impact Research Lead
Microsoft
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A market research industry professional for over 10 years, Kristina's experience spans across supplier and client focused roles, from sample to implementation focused roles, and consumer to commercial focused roles. Currently, Kristina is part of the Research + Insights team at Microsoft, supporting societal impact and reputation research. She's very excited to serve as the IDEA Council's Co-Chair this year; helping to drive the awareness and adoption of inclusive research across the industry. Kristina lives in the PNW, sharing her home with her husband, 3 year old daughter Nollie, and Bernese Mountain Dog, Fritter. Outside of work, she likes to spend her time reading and training for triathlon and half marathon races.