--- The Insights Association supports a comprehensive U.S. privacy law.
--- IA supports a national data security standard.
--- IA promotes favored treatment for ISO 27001-certified companies against data security litigation.
The Insights Association lobbies for comprehensive privacy legislation at the federal level, modeled on the framework put forth by Privacy for America, a coalition we helped to found, which would preempt the growing morass of conflicting state laws and improve the situation for the insights industry in the U.S.
Where possible, IA aims to deter state comprehensive privacy legislation (like the laws in California, Colorado and Virginia) in favor of federal action, or at least to moderate it and improve its treatment of the insights industry and our ability to collect, analyze and share appropriately-protected data for purposes of market research and data analytics.
IA advocates for a carefully-crafted national standard for consumer data security and breach notification, instead of the current patchwork of state laws with conflicting data security standards and uneven procedures for notifying consumers in case of a security breach.
Companies and organizations certified to good data security standards, like ISO 27001, deserve greater protection in law against data security breach litigation.