Refreshed

We’re excited to share a refreshed brand for the Insights Association

About Us

Insights Association

Know what's next.

We’re excited to share a refreshed brand for the Insights Association — one that reflects not only who we are today, but the future we’re building together as the leading community of data and insights professionals.

Impact begins with insight. Insight begins with the Insights Association.

Our Vision

At the center of our refreshed brand is a clear promise: to help you Know what’s next — for your career, your business, the profession, and the world around us. This positioning serves as both a vision and a commitment. It underscores the value we deliver to members every day: trusted advocacy, stronger connections, and guidance to anticipate change and lead with confidence.

Why the Refresh

The insights profession is moving at an unprecedented speed. Our members are navigating new technologies, evolving regulations, and changing expectations. To keep pace and lead, IA’s brand needed to evolve, too. We needed a look and feel, as well as a message, that reflects how we, too, are evolving and preparing our community for the future.

Over the past year, IA has listened closely to our members and community, learning what truly matters to them. Partnering with Russell Herder, a leading branding agency, we explored these insights, uncovering themes that align with our bold vision for 2025 and beyond. The result is a forward-looking brand that sets the tone for IA’s next chapter, one defined by purpose, connection, and growth.

For Our Community

For Members

A sharper expression of the value you already experience, a collective voice that fuels growth, strengthens advocacy, and advances your career.

For Future Members

A clear invitation to join the largest and most significant insights and data community in the U.S., united by ethics, truth, and the pursuit of understanding in an uncertain world.

Become a Member Explore Benefits

It Takes a Village

Transformation

This transformation is the product of a true collective effort, reflecting the voices of members, leaders, and partners across the insights industry. Through thoughtful research, in-depth interviews, and candid conversations, your perspectives guided every step of the process.

The new IA brand is not just a fresh look — it is a reflection of who we are as a community. By grounding the brand in authenticity and aligning it with our shared purpose, we’ve ensured that it is not only forward-facing but also built to stand the test of time.

It represents our industry’s values, ambitions, and future, made possible only through the contributions of those who live and breathe insights every day.

Looking Ahead

Alongside this refreshed brand, we’ve updated our website to better reflect the feedback received and create a more intuitive experience. This is just the beginning of a new chapter for IA, one that positions our community to lead the insights and analytics profession into the future.

Our Promise

The Insights Association empowers more than 30,000 data and insights professionals. Our collective voice fuels growth, strengthens advocacy, and advances careers. Guided by ethics and truth, we bring understanding to an uncertain world. Join us. Know what’s next.

Join IA