Insights Association > Resources > ISO Certification.2.1

ISO Certification

Why Seek Certification to ISO Quality Standards?

The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies, recognized globally as the authority on quality management. The Insights Association encourages companies to become certified to the ISO standards designated applicable to the market research and insights industries as a pathway to increasing data quality across the project lifecycle.


ISO 20252 – Market Research Standard
The ISO Research Standard (ISO 20252 - Market, Opinion and Social Research, including Insights and Data Analytics) can provide tangible benefits to marketing research and analytics companies, to the clients of research companies, and to the general public.

ISO 27001 & 27701 – Information Security Standard
ISO 27001 and ISO 27701 are the most widely recognized and internationally accepted information security standards. ISO 27001 provides a framework for companies to manage their data security, establishing requirements for information controls regarding people, processes and technology. ISO 27701 is a security extension certification to ISO 27001 that establishes privacy requirements for data processors and/or controllers, and is mapped to the requirements of the EU GDPR. 

what is the certification institute for research quality (CIRQ)?

CIRQ is a subsidiary of the Insights Association, established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019, ISO/IEC 27001:2022 and ISO/IEC 27701:2019. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers' research process management or information security management systems in regard to certification to corresponding standards.

CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is fully accredited by ANSI’s National Accreditation Board (ANAB). To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and undergoes annual reviews through ANAB assessments, a requirement for accredited certification bodies.

While it serves clients worldwide, CIRQ remains the only established certification body in the US to provide these services. 

To learn about audit and certification services for your business, visit CIRQ here or contact Juliana Wood at or 202-370-6318.

WEBINAR RECORDING - Getting to Know the ISO 20252 Standard 
 Getting to Know the ISO 27001 Information Security Standard
Visit CIRQ
(the Certification Institute for Research Quality) - An IA Subsidiary providing ISO audit and certification services.