Session Lineup

July 8: Integrating & Communicating a Winning Value Proposition

Presented by Keith Bossey & Makena Kramli, Bossey Research Partners
Stand out in a crowded market by defining and communicating a clear, differentiated value proposition. Learn to avoid common pitfalls and embed your message across all sales touchpoints.

Highlights:

• Craft a concise, impactful value prop
• Avoid generic messaging & stand out
• Align messaging with buyer needs across email, calls, and pitches

July 15: Optimizing Active Leads & Current Clients

Presented by Tom Batchelder
Turn warm leads into closed deals and satisfied clients into repeat business. This session will help you boost client lifetime value, overcome stalled opportunities, and manage key accounts strategically.

Highlights:

• Upselling & cross-selling best practices
• Follow-up techniques to revive deals
• Managing strategic relationships with high-potential clients

July 18: Bonus Session: Buy-Side Researcher Panel + Audience Q&A

Hear directly from your audience. A moderated panel of client-side decision-makers from Whirlpool, Microsoft & Grainger will share what works—and what doesn’t—when service providers reach out, pitch, and build relationships.

July 10: Smarter Prospecting That Drives Results

Presented by Tom Batchelder
Discover proven prospecting techniques to build your funnel with better-qualified leads. Get practical advice on leveraging referrals, LinkedIn, and events—and stop wasting time on poor-fit RFPs.

Highlights:

• Qualify leads quickly with the right questions
• Know when to say “no” and focus on ideal opportunities
• Time management tips to prioritize selling

July 17: Supercharging Sales with Automation & AI

Presented by Keith Bossey, Bossey Research Partners
Explore the best tools and workflows for automating outreach, scaling engagement, and integrating AI without losing the human touch.

Highlights:

• Build a scalable, AI-ready sales engine
• Compare top platforms (Apollo, Seamless.AI, HubSpot, more)
• Automate outreach while keeping it personal

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July 8 | 10 | 15 | 17 | 18 | 1- 2:15 p.m. ET

Business Development Tactics for

Market Research & ResTech

Members: $395 | Non-Members: $595

Register Now

Unlock proven strategies to grow your sales pipeline, convert more prospects, and maximize value from current clients. This five-part virtual series is tailored for sales and business development professionals working in market research, consumer insights, data analytics, and ResTech.

What You'll Gain

Don’t miss this opportunity to sharpen your sales strategy, reach your 2025 goals, and set yourself up for success in 2026.