Summer Skills Building Series
The RFP and the research proposal are two of the greatest issues in client-researcher mis-communications. Unfortunately, many proposals are poorly constructed, poorly written, 90% filling and 10% meat, and show little imagination. Their biggest problem, however, is that they mistake their own subject: The subject of a proposal is the client, not the supplier.
In this session you will learn how to structure proposals that place the client’s needs, not your firm’s credentials, in the driver’s seat. That means demonstrating a full understanding of the research objectives, the client’s situation, and of marketing and/or advertising itself. You will also learn how to demonstrate your problem-solving creativity and strategic intelligence, and how to convince the client you would make an ideal partner.
Learn to avoid the pitfalls undermining many current proposals, produce a dynamic, responsive document that demands client attention and ultimate approval.