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Virtual Town Hall: The Insights Industry Beyond COVID-19

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Everyone working within Insights just got a whole lot closer to what had been a distant horizon.

“Instead of getting there by 2030, we’re now due to arrive in 2022,” is how leading M&A advisory Oaklins DeSilva + Phillips describes this “telescoping” of the industry’s ongoing technology/automation revolution in its new report, “The Insights Industry Beyond Covid-19”.

We’ll dive into this report with its lead author as we get the investment community’s view of the marketplace – what insights activities and companies stand to thrive and which are at risk.

New behaviors that will reshape the Insights industry for the long term have already taken root. Learn to help brand marketers decipher these emerging behaviors, attitudes, and requirements.

How are client businesses changing and which industries stand to be impacted most?

Join us to think through the development of new sales and supply-chain relationships and different approaches to building confidence, trust, and new demand.

REGISTER NOW

May
08
1:00 – 2:00 PM EDT
May 8, 2020

Presenters

  • Ken Sonenclar

    Managing Director, DeSilva+Phillips
  • Lenny Murphy

    Executive Editor, GreenBook
  • Simon Chadwick – Cambiar

    Managing Partner, Cambiar
  • Melanie Courtright – Insights Association

    CEO, The Insights Association

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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