From concept through execution, analysis and reporting, there is much to consider as you work to make each market research project truly representative, unbiased, accessible, and accurate.
In this session our expert panelists will discuss various methodological issues involved in online research as it pertains to diversity and inclusion, including the design of questions about gender identity, sexual orientation, and race, modes, quotas, sampling, and testing.
Attendees will receive guidance on questionnaire design as well as verbiage and framing that underscores the importance of being respectful, cognizant, intentional, and non-offensive in the pursuit of valid and accurate response, while avoiding negative consequences.
Get answers to your specific questions about this topic – extensive time will be devoted to audience Q&A.
Scott Hanson – University of Texas at ArlingtonDirector of the Master of Science in Marketing Research Program, University of Texas at Arlington
Dinaz JiwaniFounder, work/REFINED
Delphyne Lomax TaylorPrincipal, V&L Research & Consulting
Michaela Mora, IPC – Relevant InsightsOwner, Relevant Insights
Melanie Courtright – Insights AssociationCEO, The Insights Association