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Time for Insights to Prove Business Impact - A Virtual Town Hall

Please login or become a Member to view this webinar.

Many corporate insights leaders are reporting that, even while working from home, they are busier and more in demand than ever before. Managements depend heavily on them to know and understand not only what is going on during this crisis but also what the future will look like and where they should be concentrating their resources.

This may be the biggest challenge and opportunity for the Insights profession yet.

How do we ensure that we provide maximum impact today AND demonstrate our essential value long into the future?

It is not enough to do great work. Real business impact must be achieved and those achievements must be measured and communicated throughout the organization. 

What do corporate insights leaders need to do to achieve this? How can agencies and industry bodies support them?

Join us as we co-create a brighter future for our profession and industry.

There will be ample time for audience participation - we encourage you to submit your questions and comments via the registration form and during the live event. 

REGISTER NOW

May
15
2:00 – 3:00 PM EDT
May 15, 2020

Presenters

  • Andrew Cannon – GRBN

    Executive Director, Global Research Business Network
  • Simon Chadwick – Cambiar

    Managing Partner, Cambiar
  • Lisa Courtade – Merck & Co, Inc. USA

    Executive Director, Department Head, Global Customer Insights, Merck & Co, Inc. USA
  • Melanie Courtright – Insights Association

    CEO, The Insights Association
  • Camille Nicita – Gongos

    President & CEO, Gongos, Inc.
  • Mario Simon

    Global Topic Leader, Customer Engagement, Boston Consulting Group

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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