Many corporate insights leaders are reporting that, even while working from home, they are busier and more in demand than ever before. Managements depend heavily on them to know and understand not only what is going on during this crisis but also what the future will look like and where they should be concentrating their resources.
This may be the biggest challenge and opportunity for the Insights profession yet.
How do we ensure that we provide maximum impact today AND demonstrate our essential value long into the future?
It is not enough to do great work. Real business impact must be achieved and those achievements must be measured and communicated throughout the organization.
What do corporate insights leaders need to do to achieve this? How can agencies and industry bodies support them?
Join us as we co-create a brighter future for our profession and industry.
There will be ample time for audience participation - we encourage you to submit your questions and comments via the registration form and during the live event.
Andrew Cannon – GRBNExecutive Director, Global Research Business Network
Simon Chadwick – CambiarManaging Partner, Cambiar
Lisa Courtade – Merck & Co, Inc. USAExecutive Director, Department Head, Global Customer Insights, Merck & Co, Inc. USA
Melanie Courtright – Insights AssociationCEO, The Insights Association
Camille Nicita – GongosPresident & CEO, Gongos, Inc.
Mario SimonGlobal Topic Leader, Customer Engagement, Boston Consulting Group