We all know that when it comes to creating and establishing a brand, none of it occurs in a vacuum. Over time, many of us come to realize that there are two types of forces that shape the perception of our brand: internal forces, and external forces. While you have a greater degree of control in managing the internal forces shaping your brand, the external forces that can impact your brand are significantly more complex and dynamic, which can lead to challenges in how they shape your brand's perception.
Join us in this webinar to better understand not only what these external forces are, but also how you can:
- Uncover insights that will allow you positively influence your brand's narrative
- Identify opportunities to increase share of voice and improve brand sentiment
- Take both a reactive and proactive approach to analyzing your data