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Reopening Insights: A Virtual Town Hall

Please login or become a Member to view this webinar.

As stay-at-home orders are lifted in some states and extended in others, mapping out a reopening strategy is difficult.

We will discuss the many issues facing insights companies as they begin to gear up operations in a post-COVID world.

This will include a review of IA’s Reopening Guidelines – general workplace requirements and recommendations, as well as those specific to conducting in-person qualitative research.

Some market research companies and focus group facilities have reopened. We’ll talk to leaders there to get their first-hand experiences and advice.  

How may marketing analytics change? We’ll get a perspective on that from Joel Rubinson.

For a portion of this session attendees will be transitioned to breakout rooms to talk about these issues in small groups.

Register Now

May
20
1:00 – 2:00 PM EDT
May 20, 2020

Presenters

  • Jamin Brazil

    Co-Founder & CEO, HubUx
  • Tracy Isacco

    Vice President, Operations, L&E Research
  • Felicia Rogers

    Executive Vice President, Decision Analyst
  • Joel Rubinson

    President, Rubinson Partners, Inc.
  • Melanie Courtright – Insights Association

    CEO, The Insights Association

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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