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Proven Storytelling Techniques for Insights Professionals

You are probably familiar with numerous storytelling workshops and trainings that have popped up over the past five years that talk about the Hero’s Journey based on the works of Campbell and Vogler. 

Maybe you attended the Extreme Presentation Methods by Dr. Andrew Abela or one of Nancy Duarte’s workshops sourced from her books Slide:ology (2008), Resonate (2013), or DataStory (2019), all of which offer some great tips on how to tell stories.  

That information continues to be valuable, but client expectations have shifted based on the volume of data they have to process and how they want to consume and share out information. 

Make sure you are bringing insights to life in the best way possible based on your client needs.  This workshop will show you how with a fresh process and new set of tools that will help expand the capabilities of your analysts and reporters.

Learn to move beyond key findings and recommendations to create actionable deliverables that connect with clients to help them drive meaningful change in their organizations. 

Cost: $79 for IA Members / $125 for Non Members

Support the organization that supports you, your business and your industry. All proceeds are invested back into the industry to support legal, image, value, quality and business advocacy, as well as education, networking and other support initiatives. Your registration helps to ensure that the market research and data analytics industry and profession thrives.

Apr
22
2:00 – 3:30 PM EDT
April 22, 2021

Presenters

  • Jim Berling

    Managing Director, The Burke Institute
  • Chad Buecker

    Executive Vice President, Strategic Narration, Seed Strategy

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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