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Planning Within Crisis: An IA Virtual Town Hall

Please login or become a Member to view this webinar.

Non-Members: Register for a $50 fee.

Uncertainty is among the only consistent traits of 2020. COVID’s surge and corresponding reopening rollbacks has made a dim outlook even more murky.

How can companies and insights departments most effectively deploy resources? How can they set reasonable goals for the second half and budget for 2021?

Scenario planning can help. We’ll discuss key steps in this process with specific focus on what managers can do to plan in times of crisis. We’ll see the scenarios developed by 130 corporations in various industries as they work through this crisis and help you recognize and avoid common biases in scenario planning.

We’ll also check in with a client-side executive to hear how work has changed and how they are planning for the months ahead.  

SPONSORED BY:

A member of IA since its inception and certified through CIRQ to the ISO 20252 and 27001 Standards, Burke leverages nearly 90 years of research discipline and analytic acumen, with the power to reveal deep and transformative insights that move businesses forward.    

Jul
24
1:00 – 2:00 PM EDT
July 24, 2020

Cost

Members: 0.00
Non-Members: 50.00

Presenters

  • Megan M. Crawford

    Lecturer, Edinburgh Napier University
  • Mack Turner

    Founder, Mack Turner Marketing Consulting and Insights
  • Chris Robson

    Principal, Deckchair Data
  • Stephanie Thornton

    Director, Consumer Insights, Gap
  • Melanie Courtright – Insights Association

    CEO, The Insights Association

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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