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A Longing for Belonging - the Power of Customer Communities

Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each team is leveraging different toolkits and data sources to do their jobs and back their logic. Orchestrating harmonious, interdepartmental strategy requires a lot of heavy lifting - without the proper tools.   

In this session, discover how the use of continuous research technology can mobilize organizational strategy. Join us in a conversation about the amazing work you can accomplish with a branded customer community.   

Key takeaways: 

  • The benefits of a branded customer community for multiple stakeholders including Product, Customer Experience, Brand & Marketing, and more 
  • What's possible when one platform provides the path for any project – from brand health and product development, to user experience and pricing 
  • Real world examples and best practices from leading brands that leverage their customer communities to inform decisions big and small 
     

REGISTER NOW!

Apr
21
1:00 – 2:00 PM EDT
April 21, 2021

Presenters

  • Polly Speros

    VP, Sales, Fuel Cycle
  • Elana Ladue

    Account Director, Fuel Cycle
  • Kevin Lubin

    Associate Director, Research & Insights, Fuel Cycle

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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