Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry. It’s now a brand and business imperative, and marketers are responding with significant investment and focus on diversity and inclusion in their Advertising and Communications campaigns.
Insights Practitioners (on both the Agency and Client side) are being sought after to provide guidance and direction in ‘How to generate and apply diversity, equity and inclusion insights to advertising and communications, and how to measure its impact?’.
If you, your clients and your team are exploring or discussing this question – then this program is for you!
We call it Igniting Inclusive Insights. It explores the role of DEI in research and insights and what’s different. It’s a series of two connected webinars that focus on the practical action and tools that empower Insights Practitioners to champion this agenda. Don’t expect to just listen. This is an experiential workshop where we’ll present concepts, ask questions, promote discussion, collaborate and co-create. We invite you to bring your own unique perspective to the discussion and learning experience.
Principles of Inclusive Insights –What’s different?
April 29, 2-3:30 p.m. ET.
Why now is the time. The diversity, inclusion and equity landscape and what this means for advertising & communications.
Inclusive Insights as the new normal. What this means for research and insights.
What’s different about Inclusive Insights – as it plays out in:
- Insight generation
- Application of insights
- Impact measurement
Profile of an Inclusive Insights Practitioner. What attitudes, behaviors, mindsets and skills are needed.
May 6, 2-3:30 p.m. ET.
- Team returns for a practical, interactive team collaboration session.
- Teams work with a case study using Inclusive Insights tools to address key questions and challenges in the areas of Insight Generation and Impact Measurement
- Teams will explore and discuss their role in championing Inclusive Insights
- Review and reflections
Cost: $179 for IA Members / $299 for Non Members
PLEASE NOTE: Your registration covers both sessions. A portion of the proceeds will go toward funding an IA scholarship program.