Many of us know that successfully launching a stellar product or service is only half the battle in most markets. To get to that next step and ensure the continued growth of your business, you'll often need the help of advocates who've earned the trust of your target market.
But how do you identify who these industry influencers and key opinion leaders (KOLs) are, and once you've compiled your target list, how do you engage with them in a meaningful way that makes them receptive to the idea of going to bat for your brand?
Join us in this webinar to learn:
- The value of including influencers and key opinion leaders in your growth strategy
- How to leverage consumer and market data to identify emerging influencers in your space
- Strategies on how to effectively engage with and build rapport with KOLs