Get a far-reaching and very detailed look at the economic impact of the COVID-19 pandemic to the insights community during this special online forum.
The macro view will come courtesy of a leading economist, who will discuss the likely short- and long-term ramifications of this extraordinary market jolt.
From a just-completed poll of IA members, you'll learn how corporate insights executives, research agencies, and data collection providers are reacting to this crisis. What percentage of work is being cancelled or postponed? How much is being shifted online? What is the anticipated long-term impact on their business? What actions have been taken with staff?
We'll also get a sense of how the investment community is viewing insights in this current environment – has their focus shifted? What’s their appetite for risk?
And we'll go to the company level to see what metrics are being scrutinized and tracked at a leading agency to best manage through today and what data can be used to inform future planning.