As reopening initiatives stall in several states, the future of our economy and the business of insights continues to be uncertain.
How are consumers and those within insights feeling about it all? We'll dive into new research to find out.
With surging unemployment rates and reduced consumer purchasing power, how are Americans feeling about making a major purchase? What's the future for travel? New virus spikes and civil unrest have Americans wavering between two mindsets - what are they and how can brands understand what Americans are thinking? We'll hear from Ipsos about their latest findings.
COVID-19 has emerged as a defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth and culture experts, will talk about how the pandemic has impacted younger generations, their values, their behaviors, and even how culture moves forward and evolves.
We will discuss issues specific to the market research industry via a look at an industry-wide study on COVID impact conducted by IA and Delvinia.
We'll also reveal preliminary findings of a Mental Well-being in Market and Social Research IA recently conducted with partner associations MRS and The Research Society in the U.S., UK, and Australia.
Please join us for this timely, essential discussion!