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Continuing Through COVID: An IA Virtual Town Hall

Please login or become a Member to view this webinar.

As reopening initiatives stall in several states, the future of our economy and the business of insights continues to be uncertain.

How are consumers and those within insights feeling about it all? We'll dive into new research to find out.

With surging unemployment rates and reduced consumer purchasing power, how are Americans feeling about making a major purchase? What's the future for travel? New virus spikes and civil unrest have Americans wavering between two mindsets - what are they and how can brands understand what Americans are thinking? We'll hear from Ipsos about their latest findings. 

COVID-19 has emerged as a defining event for today’s Gen Zs and Millennials. Cassandra, ENGINE’s youth and culture experts, will talk about how the pandemic has impacted younger generations, their values, their behaviors, and even how culture moves forward and evolves. 

We will discuss issues specific to the market research industry via a look at an industry-wide study on COVID impact conducted by IA and Delvinia.

We'll also reveal preliminary findings of a Mental Well-being in Market and Social Research IA recently conducted with partner associations MRS and The Research Society in the U.S., UK, and Australia.

Please join us for this timely, essential discussion!

Jul
10
12:00 – 1:00 PM EDT
July 10, 2020

Presenters

  • Melanie Courtright – Insights Association

    CEO, The Insights Association
  • Chris Jackson

    Senior Vice President , Ipsos
  • Laura Craig

    VP, Client Success, Delvinia
  • Kathy Sheehan

    Senior Vice President, Cassandra

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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